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On The Top Trends That Will Shape Digital Marketing

Ethinos Digital Marketing Top Trends that Will Shape DIGITAL MARKETING Digital Trends that Wll Determine the Future of Marketing DIGITAL MARKETERS’ PICKS 39% 38% 37% Respondents cite Content Marketing Respondents cite Social Media Engagement Respondents cite Targeting and Personalization MOBILE OPTIMIZATION Respondents said they need to better understand how mobile users research and buy products 56% Agencies rate mobile optimization and content marketing as their top priorities this 38% year Worldwide mobile advertising revenue will expand 3.5X its present size by 2016. Global Mobile as % of Total Internet Traffic, 12/08 - 5/13 (with Trendline Projection to 5/15E) 30% Trendline 15% 25% in 5/13 20% 10% in 5/12 15% 2.4% in 5/10 in 5/11 10% 0.9% in 5/09 5% 0% 12/08 12/09 12/10 12/11 12/12 12/13 12/14 CONVERSION RATE OPTIMIZATION. 3.03% Y 2.80% June 2013 Conversion Rates by Channel G1.71% in 0.04% CONVERSION RATE OPTIMIZATION The Monetate Q1 2013 Ecommerce Quarterly gives insights on conversion, segmented by different social channels, for large Ecommerce brands. MOBILE OPTIMIZATION In Q1 2013, tablets exceeded traditional desktop devices for conversion rates, for the first time; suggesting that people are increasingly comforta- ble with the experience of buying on tablets. +1.08% 0.22% TARGETING AND PERSONALIZATION Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties, according to a study conducted by Forrester Consulting on behalf of Kenshoo Social. Percentage of respondents, responding to question: What types of targeting do you regularly use when buying ads or paying to promote content on social networks, microblogs, or business focused social networks? 28% 27% Targeting our Followers Targeting Users Like our Followers (microblogs) (microblogs) 32% 37% Targeting to Site Location (social networks) Targeting based on User Actions (social networks) Most Popular TARGETING Types for Paid Social Advertisers 26% 38% Geographic Targeting (social networks) Targeting our Fans (social networks) 33% 41% Targeting Friends of our Fans (social networks) Targeting based on User Interests (social networks) 50% 43% Demographic targeting (on social networks) Geographic Targeting (microblogs) SOCIAL MEDIA ENGAGMENT Social Networking Users - APAC Region (2011-2017) 2011 501.6 2012 777 2013 906.6 2014 501.6 2015 1018.3 2016 1129.6 2017 1231.5 Social media lead conversion rates are 13% higher than the average lead conversion rate. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. CONTENT MARKETING Platforms used by B2B marketers who use social media as a content marketing tool. CONTENT MARKETING AMONG B2B MARKETERS in 83% 80% 80% 39% Platforms used by B2C marketers who use social media as a content marketing tool. CONTENT MARKETING AMONG B2C MARKETERS G. in 51% 90% 69% 41% Sources http://www.neolane. /resources/ articles/content-marketing-tops-digital-markete y-list-for-2013 Ethinos is a full service digital marketing agency based in India. Connect with us : E f 9 ethinos digital marketing STATS ON PERSONALIZATION

On The Top Trends That Will Shape Digital Marketing

shared by tanyaroy000 on Oct 19
What are soothsayers of the digital world saying? Check out our new infographic to find out how trends like content marketing, mobile optimization, conversion rate optimization are shaping the future ...


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