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Top Trends in B2B Marketing

Top Trends in B2B MARKETING a Fusion Marketing Partners In working with leading B2B companies, the FMP team is extremely familiar with the cost/benefits of various lead generation programs. The challenge is to combine the right mix of programs to fill the sales funnel each month at a low blended cost per lead. Knowing the key trends can help you refine, adjust or enhance your strategy. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Lead to Revenue Value Effectiveness of B2B Marketing: Lead Generation Strategies Referrals High Sales Website (Content Marketing & Social Media) Prospecting Pay-Per Click Email Marketing (House List) Email Marketing (Purchased List) Paid Webinars Trade Shows, Conferences Print Advertising Web Advertising Low Direct Mail Larger Cirde = Greater Lead Volume Program Cost / Lead High Low The tactics required to drive Inbound Marketing results are rapidly changing. Content Marketing is increasingly important to attract the online audience, build lead flow and fully support the sales cycle. In many high performing organizations, Content Marketing has displaced traditional SEO in priority and budget. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media Content Syndication Content Marketing Social Media SEO Social Media PR SEO PR Content Marketing Today: Increased Value of Content Marketing & Social Media Search engine algorithms place increasing emphasis on content authority Yesterday: Focus on SEO Some of the tried and true marketing methods of yesteryear produce Focus on Content Marketing has dramatically increased. diminishing returns, and companies are changing their strategy accordingly. B2B Lead Generation Trends: Where to Increase/Decrease Effort Increasing Emphasis The balance of power is shifting and B2B buyers are taking more control of their purchasing process. With the explosion of information and social feedback available online, more buyers prefer to find solutions, choose vendors, and self-educate before engaging with sales. B2B Marketers must adapt to these changing dynamics by building online brand awareness and providing resources to support buyers' needs. Lead generation strategies that leverage content marketing and social media are increasingly effective in providing prospects the information they want to become Viable sales prospects. By providing educational resources, sharing solution details, and offering insights, companies are attracting and engaging potential clients to fill their sales funnel. Tradeshows, Direct Mail Sales Prospecting Advertising Pay per-didk Online Offers Social Media

Top Trends in B2B Marketing

shared by jacob.rice.182 on Mar 05
In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work closely with the management te...


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