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Top Tactics For Boosting Traffic, Leads and Sales At Your Next Tradeshow

Top tactics for boosting traffic, leads and sales 38% Converting a tradeshow lead to a sale costs 38% less than sales calls! at your next tradeshow Pre-show outreach Email your current customers, local contacts and solid prospects to inform them of the upcoming trade show. Make appointments with your local clients or anyone you do business with in the geographic area of the trade show to maximise your time there. 70% Roughly 70 per cent of trade show attendees plan a list of whom they're going to visit before entering the trade show. Attention-grabbing signage and visuals Make an excellent first impression and drive traffic to your booth by investing in professional pull-up banne that feature strong graphics and clearly convey what your company sells and the key benefits. Ensure your display reflects your brand and mission. 3.0s You have 3 seconds to draw an attendee booth before they move on into your 2 minute elevator pitch Focus on one main theme and work your pitch around it. Your goal should be to grab the attention of your audience in under two minutes. Place emphasis on the key benefits and features of your product or service. BENEFITS FEATURES PRACTICE Keep it simple Trade leads with other vendors Collaborate with other vendors who aren't direct competitors. Sharing your leads increases your exposure to more key stakeholders within prospective companies which increases the opportunity for conversion. Participate in exclusive speaking sessions This is an opportunity to position yourself as an expert in your field which subsequently gives you added credibility when pitching your products or services. Be sure to inform your current and potential client base of your participation beforehand. Strategic giveaways Providing strategic giveaways such as free samples of your best-selling products will undoubtedly increase traffic to your booth and provide additional exposure to your brand long after the tradeshow. Ensure that your giveaways appeal to your most relevant buyers. INTRIGUING V RELATE TO YOUR GOALS COST EFFECTIVE LEAVE A LASTING IMPRESSION V BRANDED Dynamic demonstrations Make your booth interactive. Hands on demonstrations can be used to support and validate your 2 minute elevator pitch. People are also more inclined to remember an experience than a sales pitch. CC CLASSIC COLOUR COPYING Sources:

Top Tactics For Boosting Traffic, Leads and Sales At Your Next Tradeshow

shared by alexandria1 on Apr 17
Did you know that converting a tradeshow lead to a sale costs 38% less than sales calls? This highlights the importance of increasing the number of leads at your next tradeshow. Investing in attention...




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