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The Top PR Campaigns In History

THE TOP PR CAMPAIGNS IN HISTORY In 1938, DeBeers Mining Company built a PR campaign around the idea that diamonds were the perfect symbol of romance and courtship Just 3 years later, diamond sales exploded by 55% In 1941, after Pearl Harbor, Coca-Cola convinced the U.S. War Department that American soldiers deserved a bottle of Coke whenever they wanted As a result, 5 billion bottles of Coca-Cola were consumed by U.S. troops during WWII. To this day, the average human drinks 92 Coke products a year. In the U.S., that number is 403 In 1983, the creators of Trivial Pursuit sent 1,800 games to consumers and organized various tournaments in restaurants, bars and parks Just a year later, 20 million Trivial Pursuit game boards were purchased by the public, trouncing Monopoly in sales, the leader at the time In 2010, promoters of the Breeders' Cup Thoroughbred World Championship created a Twitter handle for Zenyatta, one of their more popular racehorses In less than a month, Zenyatta had over 1,300 Twitter followers. That same year, Breeder's Cup attendance rose to 114,353. An impressive increase from 2009's total of g6,496 FUSION http://www.rbbdigitalpark.com/wp-content/uploads/2011/10/NFOGRAPHIC-top-pr-campaigns-a-history1.jpg http://www.businessinsider.com/coco-cola-consumption-per-capita-2012-2

The Top PR Campaigns In History

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For just about as long as anybody can remember, public relations has been a booming industry. In this, the digital age of communication, the need for a sound PR strategy is truthfully of the utmost im...

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