The top logos of the World

the Lodos world of the Express your brand! A good logo .is crucial for a company's branding strategy. ...is like your name. ..represents your firm, your goals, your message. bp the most expensive the most sinisler $211 million vodafone the most expensive pebranding accenture $100 million the most colorfil High performonce Delivered NBC the cheapest (but not free) $15 the trendiest tops the best known date: 1886 originally ereated by: Frank M. Robinson Coca-Cola price: $0 redesígn dates: 1887, 1890, 1941, 1958, 1969, 2007, 2011 Coke's famous logo was created by its founder's partner who suggested the name Coca Cola, thinking that 'the two Cs would look well in advertising'. Although it has undergone a few changes over the last century, today's Coca-Cola logo is amazingly similar to what it was 124 years ago. the simpliest date: 1982 last ereator name: Wolff Olins redesign date: 2012 USA TODAY. In 2012 USA Today changed look -including logo - for tomorrow. The "globe" logo was redesigned to be as dynamic as the news itself. It use as a platform to express USA TODAY's editorial spirit - fun, bold and impactful, straight-to- the-point. A GANNETT COMPANY the most changes date: 1900 last ereator name: Jean-François Porchez, revamped by Saguez & Partners redesign dates: 1900, 1906, 1919, 1923, 1925, 1946, 1959, 1972, 1992, 2004, 2007 RENAULT The first badge consisted in Renault brothers' intertwined initials. The logo underwent a number of redesigns. Among others artist Victor Vasarely was contacted to modify and modernize it. The current form has been in use since 1992. It was updated in 2007, which were intended to give it a more modernistic and dynamic appear- ance. evolution: 1900 1925 1992 RENAULT RENAULT 1906 1946 RENAULT 2004 RENAULT 1919 1959 (RENAUT 2007 RENAULT 1923 1972 the less changes date: 1971 originally ereated by: Carolyn Davidson príce: $35 redesign dates: 1971, 1978, 1985 The well-known swoosh symbol was designed by a graphic design student. Phill Knight, the Nike co-founder met her while teaching at university. Knight paid a grand total of $35, but later gave her stock (now worth $643k). He never liked the logo but stuck onto it quoting "I don't love it, but it'll grow on me". Came true! the biggest date: 1952 last ereator name: Landor Associates redesign dates: 1973, 1991, 1997, 2006 KFC celebrated a revamp of their new design with the world's largest logo. The fast food com- pany have created a 87,500 square feet version of their founder in the Nevada by a team of pro- fessionals using one-foot by one-foot painted tile pieces. KFC today is the one brand visible from outer space. the most ridiculous date: 1898 originally ereated by: the founder, Caleb Bradham's pepsi neighbor last ereator name: Arnell Group redesign date: 1905, 1906, 1940, 1950, 1961, 1973, 1987, 1991, 1997, 2003, 2008 príce: $1 million The newest Pepsi logo featured a "smile", with a less formal rounded lowercase typeface much to the criticism of both the press and the consumers. The attention turned to mocking, when a 27 page design document leaked. The golden ratio, the earth's gravitational field, and the "gravitational pull of Pepsi" were all cited as inspiration and reasons for the change. funny illustrations: the most seandalous date: 1969 originally ereated by: Donald and Doris Fisher Gap GAP last ereator name: Laird & Partners redesign dates: 1986, 2010 The new GAP logo, what changed after 20 years, provoked an Internet scandal, and was vote down by fans on Facebook and Twitter. Just one week after confirming it the clothing company returned to old white-on-navy blue design. Please mind the GAP, who definitely knows how to make something go viral. The most interpesling changes date: 1971 originally ereated by: Terry Heckler redesign dates: 1987, 1992, 2011 A twin-tailed siren from the Greek mythology firstly lost her breasts, secondly lost her tail. The new evolution of the brand's logo liberates the Siren from the outer ring. Starbucks now joins the ranks of a select few global brands that are recognizable enough to get away with- out a wordmark. TM SARBUCKS BU evolution: 1971 1992 COFFEE TEA 1987 2011 COFFEE Sources www.boredpanda.com www.underconsideration.com www.famouslogos.us www.finance.yahoo.com www.stocklogos.com www.theverge.com www.businessinsider.com www.logos.wikia.com www.coca-cola.co.uk made by Tavalanche infographics www.avalancheinfographics.com