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Top Benefits of URL Shorteners

cloudfindr How to choose a TOP BENEFITS OF URL SHORTENERS FOR YOUR BUSINESS 1. Ability to Track the Performance Most URL shorteners provide analytical data. By tracking the success of links, a business can understand what their audience is engaging with and adjust their strategies accordingly. What are people clicking on? What are they passing by without a second glance? 2. Fewer of Your Precious Characters When it comes to Twitter especially, saving every possible character is critical. Using URL shorteners leaves you more space to get your message across and also add in important elements like hashtags. 3. Promote Sharing Shorter links make sharing significantly easier, which promotes sharing as a whole. We are all hoping to get as many shares as possible when we post. So, why would we want to make the process of sharing any harder than it has to be? 4. People Are Used to Them If everyone was jumping off a bridge, would you? We would recommend you don't, but when it comes to URL shorteners, joining the majority makes complete sense. Shortened URLS have become so common that most people don't even pay attention to them. 5. Higher Click-Through Rate People are used to seeing shortened links on social media. Due to this, using shortened links will increase your click-through rate. It's one of the simplest changes you can make to your posting strategy. 6. Professionalism Chances are, your audience is used to seeing content shared in the form of shortened links. Long-form URLS can appear sloppy or untidy to audience members who are used to cleaner, shortened links 7. Stronger engagement Your audience is more likely to engage with a shortened URL, especially if it's recognizably associated with your brand. Shortened URLS can increase engagement by 39%, according to Rebrandly. 8. Helps in recognizing a brand Customized URLS' are created by using one's product or service name, which increases the brand visibility, as prospective clients and regular ones can share and recognize the link consisting of their brand name in an instant. Linky Clhim TinyURL zapier * sniply Rebrandly bitly Hootsuite Copyright 2009 - 2022, Cloudfindr. All Right Reserved

Top Benefits of URL Shorteners

shared by cloudfindr on Mar 05
The benefits of using a URL shortener are many, including better click-through rates and shares. Learn how to use these tools in your content marketing strategy for increased ROI!


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