Top 5 Web Design Trends For 2015

TOP 5 WEB TRENDS 2015 OF Mobile Focus Americans spend an average of 2 2 hours per day on mobile devices 57% of consumers will NOT Mobile accounts for 60% recommend a company with a website that looks bad on a mobile device of total digital media time spent by Americans Google 48% According to a survey by Google, 48% of users said that if a site didn't work well on their smart-phone, it made them feel like the company didn't care about their business 67% of consumers say that they are more likely to purchase on a website that is more mobile friendly 85% of adults think that a mobile website should be as good or better than their desktop website of people use multiple device screens sequentially 90% 2. Interactive Scrolling Parallax Parallax Scrolling originally refers to a technique in 2D video games to show depth by having the background move slower than the foreground. Parallax, while difficult to pull off is highly visually appealing and extremely effective at catching the eye of website visitors Parallax is a fantastic technique for visually engaging the user by using layers of images to create a 3D effect Parallax Design in Websites allows you to: Create an Show a Product in 3D Engaging 3D Timeline Guide Visitors along a path to a CALL TO ACTION! Infinite Infinite Scrolling is a web design technique that loads content as the user scrolls to the bottom of the page, which causes the page to grow with additional content. of mobile users find that websites 66% load too slowly Website visitors scroll on web pages 76% of the time Infinite Scrolling cuts down on web site loading times by allowing the VS website to load content little by little With the advent of Touch Screens, Scrolling has become more and more natural than Clicking 3 Flat design features clean design with open space, crisp edges, bright colors and two-dimensional illustrations . U Flat Design without 3D effects. Why Flat Design Works: Works Seamlessly with Responsive Design Gives websites a Easy to use Design Faster Load Times Clean Polished Look In a Survey of Web Professionals... Only 9% said it is a Passing Fad 68% Said Flat Design is Here to Stay CONDENSING CONTENT Single Page WORKS Why they Work: All content on One Page Easy Navigation Condensed, Scannable, Works Great on Attractive Content Mobile The average Attention Span of an Adult STORYTELLING 00:07:59 Online is 8 Seconds The ability to Quickly Communicate your Brand to With One Page Websites, It's better to tell a story with Visuals rather than Text viewers becomes Invaluable Concise, Scannable and objective content results in 124% Better Usability Clean Simple Layouts provide an Easy User Experience to Guide Visitors along a Path to Action. 5 Clean Simple Layout Emphasis on High Quality Photography Emphasis on Layout 90% of Information Transmitted to the Brain is Visual 40% of people will respond better to Visual Information rather than Plain Text Cleaning out Clutter brings forward the Goal of the Website Consumers are 40% more likely to engage with Brands that integrate High Quality, Professional Photography into their Website Clean Simple Websites are Easier to Navigate In ecommerce, 67% of consumers say the Quality of Product Photography is very Important in their Purchasing Decisions Use Minimal Text Tell the story with Imagery Bigger Emphasis on Typography Corporate Company Corporate Company Corporate Company Headline Type Headline Type Headline Type From the logo to the links, typography on a website must fit the style of the company and be From the logo to the links, typography on a From the logo to the links, typography on a website website must fit the style of the company and be must fit the style of the company and be easy to easy to read. Biography information, product descriptions and articles are all examples of paragraphs of text for the web. Layout, size and easy to read. Biography information, product read. Biography information, product descriptions descriptions and articles are all examples of and articles are all examples of paragraphs of text paragraphs of text for the web. Layout, size and for the web. Layout, size and hierarchy are design hierarchy are design elements that bring text to life. hierarchy are design elements that bring text to life. elements that bring text to life. Typography is playing a Bigger and Bigger role in setting the Mood and Tone of the Website 1. Mobile Focus http://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782 http://www.themobileplaybook.com/en-us/ 2. Interactive Scrolling - Parallax https://www.unleashed-technologies.com/blog/2013/08/15/what-parallax-web-design-%E2%80%93-definitions-tips-considerations Interactive Scrolling - Infinite http://en.wiktionary.org/wiki/infinite_scroll http://blog.clicktale.com/2006/12/23/unfolding-the-fold/ https://econsultancy.com/blog/63176-slow-page-speed-what-to-measure-how-to-measure-and-how-it-s-affecting-your-ecommerce-channel#i 1h27nbuhjhe5q1 3. Flat Design http://cache.usabilla.com/press/2013_06_Usabilla_UX_Report_Flat_Design.pdf 4. Single Page http://www.entrepreneur.com/article/232266 http://uxmyths.com/post/647473628/myth-people-read-on-the-web 5. Simple Clean Layout https://blog.kissmetrics.com/your-brain-on-visualization/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx http://blog.hubspot.com/marketing/online-buyer-behavior-data BOWEN MEDIA bowenmedia.com SOURCES: ПЛ