The Top 5 Digital Marketing Practices From Social Media Examiner to Be Absorbed ASAP

THE TOP 5 DIGITAL MARKETING PRACTICES FROM SOCIAL MEDIA EXAMINER TO BE ABSORBED ASAP RESPECT FOR AUDIENCE "We don't ignore search engines, but it's not our primary focus. Our primary focus is to appeal to people." - Mike Stelzner In 2011, 15% of Social Media Examiner's then 900,000 page-views per month came from search. DIVERSITY WITH SOCIAL CHANNELS An individual piece produced by Social Media Examiner averages 1,932 combined social shares. THE INTERNET'S 5 MOST VALUABLE SOCIAL MARKETING PLATFORMS: Twitter Facebook LinkedIn Google+ Pintrest INFOGRAPHICS ARE IMPORTANT Social Media Examiner actively produces lists, "how to" pieces and infographics. INFOGRAPHICS ARE BY FAR THE MOST LIQUID. Twitter: about 2,500 infographic shares Facebook: about 1,300 shares infographic shares LinkedIn: about 800 shares infographic shares PUBLISHED CONTENT PERFORMS BEST EARLY ON IN THE WEEK Posts published earlier in the week perform better than those published later. MONDAY'S SOCIAL MEDIA EXAMINER SATURDAY'S SOCIAL MEDIA SHARE AVERAGES: EXAMINER SHARE AVERAGES: Twitter: about 80,000 shares Twitter: about 35,000 shares Facebook: about 40,000 shares Facebook: about 15,000 shares LinkedIn: about 26,000 shares LinkedIn: about 10,000 shares AUTHORITATIVE AUTHORS CROWN CONTENT AS KING Social Media Examiner uses only key social influencers to pen their most powerful posts. By so doing, trust is built with an audience. Cindy King-Social Media Examiner's Director of Editorial-averages about 8,400 social shares for prominent pieces. FUSION http://buzzsumo.com/blog/10-content-marketing-lessons-social-media-examiner/