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Top 4 Digital Marketing Trends for 2013

TOP 4 DIGITAL MARKETING TRENDS FOR Mobile Marketing O 7 Content Marketing 2013 Social Media in 2 Author Rank Digital marketing is evolving at a tremendous pace. There are a plethora of tools, technologies and platforms that promise to deliver many exciting changes to the digital marketing world this year. Here are some of the core trends that marketers need to focus on in 2013. 1. Mobile Marketing 30% 16% 2@15 13% Global Internet traffic via mobile Search queries with local intent in PCs and mobiles By 2015, more U.S. users will access the Internet through mobile devices than through PCs/wireline devices. 42.8% of marketers plan to increase mobile marketing spend in 2013. Marketing with Mobile App 152 120 Microsoft NOKIA 64% :%: €18matiom million The Apple App Store will be Investment in mobile app development of mobile time is spent on apps. available in 32 new countries. over 3 years Mobile Advertising Ads 400% $24.5 $7.19 2$ 2011 2013 2016 billion (2016) billion $11.4 Ads $9.6 billion billion (2012) Worldwide mobile advertising revenue U.S. mobile ad spending by 2013 Growth of global mobile advertising revenue admob Facebook Mobile Google App Install Ads AdMob facebook facebook Install Now 20% 48% 80 元 5 million million yuan downloads revenue Top grossing i0S apps use Users install new apps, after tapping Success story of Fishing Joy app Facebook mobile app install ads. on ads from Facebook app. ft8+ in P 2. Social Media 87% 74% 54 (2013) (2012) ft &+ in P B2B B2C Average number of social media channels being used % of marketers using social media to distribute content 83% of marketers use linkedIn, making it the most popular social media Promoted Tweets and Sponsored Stories for better targeting and in channel for content distribution. improved user engagement 41% 39% 21% B2B B2C Marketers using Google+ of Pinterest users purchased a to distribute content product after seeing a picture on the site. 3.Content Marketing * Content Marketing Institute Survey, November 2012 How Does Content Marketing Help? Lead generation made easy Backlinks can be Increases earned naturally. website traffic 91% 2$ of B2B marketers are using content marketing.* 26% 33% 86% 1444444 1444444 (2012) (2013) of B2C marketers are Content marketing share from marketing budget using content marketing.* INFOGRAPHICS ENEWSLETTERS 25% 78% increase in average of marketers are using website traffic* eNewsletters.* CASE STUDIES WHITE PAPERS 71% 38% 61% 28% B2B B2C B2B B2C Marketers using Marketers using case studies in their marketing strategy* white papers as a marketing tool* 4. Author Rank Claim your authorship Use Google+ consistently Create great 8+ Participation content A Connections Comments rel=author Authors are ranked based on the +1 +1s engagement factors of their content. Find Reshares your niche Network on other social media channels as well Selective Authority of publishing site guest posting dci IDC Forbes cmi arch Watch MediaPost admob Sources: Analyze the Future Mashable TNVW nielsen Gartner StrongMail eMarketer. www.dotcominfoway.com

Top 4 Digital Marketing Trends for 2013

shared by dotcominfoway on May 06
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“Top 4 Digital Marketing Trends for 2013”, our latest infographic, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces...

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