The Top 10 Consumer Ranked Elements Of A Great Online Experience

TOP 10 CONSUMER RANKED ELEMENTS OF A GREAT ONLINE EXPERIENCE Getting my issue resolved quickly 82% Getting my issue resolved in a single interaction 56% Dealing with a friendly customer service representative 45% Being able to follow up with the same person if necessary 37% Being able to record, print, save a copy of the interaction with the brand 28% Having follow-up after the inquiry to ensure l am satisfied 27% Providing me with customized offers 27% Being able to do other things while my issue is resolved 21% 17% Not having to speak to someone Having a personalized experience 17% Sources www.aspect.com | www.slideshare.net | about.americanexpress.com www.bain.com | blogs.hbr.org | www.parature.com returnonbehavior.com | econsultancy.com | www.parature.com White House Office of Consumer Affairs, Washington, DC I CreditDonkey.com SlickText.com TM SMS marketing made incredibly easy.