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Toolbox of the Small Business Marketing Cycle

TOOLBOX OF THE SMALL BUSINESS MARKETING CYCLE Lead Capture Inbound Marketing Customer Engagement Customer Management Selling Business Dev. facebook Developing a marketing strategy can be tough. Luckily, the "Toolbox of the Small Business Marketing Cycle" helps you streamline the process, all while providing popular tools that will allow you to better acquire and manage your customers. Follow the guide below for more details! A Formstack MARKETING CYCLE LEAD CAPTURE Surveys | Landing Pages | Webinars | Online Forms 5 6 7 Survey length Under 5 minutes is best 2 6 - 10 is acceptable but pushing it 10+ and users will leave 12 BY EMBEDDING VIDEOS, YOU CAN LANDING PAGES HAVE USERS SPEND ABOUT 8s0 80% CONVERSION RATES TO CONVINCE USERS TO STAY OF TIME ABOVE THE FOLD Registration attendance for 33 и 96.5% Registration attendance for PAID webinars OPEN CALL webinars Paper forms 5% Online forms 95% of respondents say they prefer online forms. must have marked the wrong checkbox on the survey. E Formstack |JotForm 123 EASUT FOR IA.ER Contact Form THE AVERAGE U.S. OFFICE WORKER USES MORE THAN ONLY ABOUT 10,000 15-25% #Treekillers SHEETS OF PRINTING & COPYING PAPER PER YEAR OF BUSINESS DOCUMENTS ARE ONLINE CUSTOMER MANAGEMENT CRMS | Internal Databases CRMS CAN INCREASE REVENUE BY CRMS CAN DECREASE COSTS BY LOYAL CUSTOMERS GENERATE 41% 23% 80% PER SALES PERSON IN SALES & MARKETING OF PROFITS Batchbook Highrise Email Center Pro Guccess On Demand." Your Social CRM Database BUSINESSES Data Nuggets ONLY KEEP ABOUT Can come in? 10% OF INFO IN DATABASES 3 CUSTOMER ENGAGEMENT Social | Email | Surveys| Blogs Business Use of Social Media Marketing Today google + 75% pinterest The Social Stone-Age twitter facebook flickr myspace linkedin 50% 25% 2002 2003 2004 2006 2010 2011 2012 facebook. The mean half life of a link on is.... The mean half life of a on is... 3.2 Hours 192 Minutes 11,520 Seconds 2.8 Hours 168 Minutes 10,080 Seconds 92% What makes people RETWEET you? GOOD CONTENT 84% 66% HUMOR PERSONAL CONNECTION 32% 21% OFFERED 25% CELEBRITY INCENTIVE STATUS "PLEASE RT!" 34% OVER-tweeting ABOUT YOURSELF What makes people UNFOLLOW you? 66% EXCESSIVE TWEETING only 74% of consumers rely on social networks to help them make a purchase 15% of social media users have been contacted by a company after posting about a negative experience. decision. What is an Effective email campaign? 20% Open rate 4.5% Click-through rate This means only 1 in every 100 emails will get elicked-through. 97% more inbound were found for sites that BLOGGED. WWORDPRESS.COM ETypePad e Blogger 4 SELLING/BUSINESS DEVELOPMENT Buy Now | Landing Pages | Email 83% of buyers no longer trust advertising. (booyah) But most TRUST recommendations from users online. Relevant landing pages can easily DOUBLE conversions. of companies gave a good or excellent ROl rating to their email campaigns. ExactTarget. CAWeber MailChimp Constant Contact COMMUNICATI ONS INBOUND MARKETING/CONTENT Blogging | Infographics | PR | SEO 43% 55% 78% USE A BLOG FOR MARKETING OF COMPANIES WHO BLOG GAINED CLIENTS FROM GET MORE VWEB TRAFFIC BLOGGING DAILY Su 8+ . Don't for get to share content aarass multiple sodal platforms. 55и of companies use case studies as part of their marketing strategy. the other 45% are slacking :) 80%{ 60%{=} Of traffic to a website Google begins with search query. Paid Ads Paid Ads www webre com Paid Ads Paid Ads #1 Organic Site Paid Ads www.ocsed Of clicks are generated by the top 3 search results. #2 wwwrganic Site Paid Ads #3 Organic Site Paid Ads 77%{ 11-10{ #4 Organic Site #5 Organic Site Of users choose organic over paid search. #6 Organic Site #7 Organic Site #8 Organic Site #9 Organic Site # 10 Organic Site A search result at the top of page 2 is more productive than at the bottom of page 1. #11 Organic Site #12 Organic Site OSEOMOZ Google Analytics SEJ ESURACNE SEARCH ENGINE Sources:,,,,,,,, 8

Toolbox of the Small Business Marketing Cycle

shared by lancepadgett on Jul 12
The "Toolbox of the Small Business Marketing Cycle" helps you streamline your marketing strategy, while providing popular tools that will allows you to better acquire and manage your customers.


Formstack LLC


Lance Padgett


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