Today's Declining Newspaper and Print Ad Revenue

TODAY'S DECLINING NEWSPAPER AND PRINT AD REVENUE NEWS Newspaper industry is half the size it once was. Newspapers are laying off staff, moving from their big headquarter buildings and competing with a wide variety of digital outlets. DIGITAL OUTLETS REVENUE FROM PRINT ADVERTISING: 2006 2013 Almost half of what it was in 2006. Print advertising decreased for the sixth year in a row in 2012. Digital advertising now makes up 2$ 15% In 2012, there were 15 print dollars lost of total ad revenue. for every digital dollar gained. Almost 75% of US publishers say they offer native advertising on their sites. 17% say they planned to offer native advertising this coming year. 75% 17% Over 80% of marketers said Only 5% of 80% they would like consumers 5% to increase say they know what native engagement and brand advertising is. awareness via native advertising. Sources: http://stateofthemedia.org/2013/newspapers-stabilizing-but- still-threatened/newspapers-by-the-numbers/ http://stateofthemedia.org/2013/newspapers-stabilizing- but-still-threatened/ http://www.emarketer.com/Article/How-Native-Ad- Campaigns-Shaping-Up/1010064#q4hyqClj7Au1jQhm.99 http://www.brafton.com/news/marketers-creating-greater- demand-for-native-ads-study http://aytm.com/blog/daily-survey-results/native-advertising-survey/? utm_source=rss&utm_medium=rss&utm_campaign=native-advertising-survey http://www.cmo.com/content/cmo-com/home/articles/2013/10/ 21/15 Stats_Native_Advertising.html Developed by: * HubShout ONLINE MARKETING SOLUTIONS