Transcript

The Telltale Signs of a Small Business Superfan

The Telltale Signs of a---o ► - - -- - - SMALL BUSINESS SUPERFAN Do You Know One? THE "BUY LOCAL" MOVEMENT IS GAINING STEAM AROUND THE COUNTRY, AS MORE PEOPLE ARE OPTING TO SHOP AT SMALL BUSINESSES INSTEAD OF LARGE CHAINS. WONDER HOW TO SPOT A SMALL-BUSINESS SUPPORTER IN YOUR NEIGHBORHOOD? HERE ARE THE TELLTALE SIGNS. SMOG-FREE SKIES ABOVE AS LOCAL BUSINESSES IN ONE IOWA-BASED STUDY, PRODUCE FROM CHAIN SUPERMARKETS MAKE MORE LOCAL PURCHASES, REQUIRING LESS TRANSPORTATION OF GOODS. TRAVELED UP TO 92 TIMES FARTHER THAN PRODUCE GROWN LOCALLY. NAMETAG FROM A NEW JOB AT ONE OF THE LOCAL SMALL BUSINESSES. UNIQUE NEW JEWELRY, THANKS TO THE WIDE DIVERSITY OF GOODS OFFERED AT LOCAL A CIVIC ECONOMICS STUDY FOUND THAT LOCAL, INDEPENDENT RETAILERS RETURN AN AVERAGE OF 52% OF THEIR REVENUE TO THE LOCAL ECONOMY, COMPARED TO 14% FOR NATIONAL CHAIN RETAILERS. BUSINESSES THAT CHOOSE PRODUCTS BASED ON CUSTOMER INTEREST RATHER SINCE MARCH 2010, SMALL BUSINESSES HAVE CREATED APPROXIMATELY 85,000 JOBS. THAN A NATIONAL SALES PLAN. EAR TO THE GROUND FOR ALL THE NEWEST EVENTS AND RESTAURANTS OPENING IN THE AREA, MAKING HIM THE COOLEST AMONG HIS FRIENDS. CONSTANT FLAG-WAVING TO SHOW V SUPPORT FOR SMALL BUSINESSES THAT CONTRIBUTE TO A BETTER LOCAL COMMUNITY, ECONOMY, AND POPULATION. KEEP OUR WEIRD! CITY-SPECIFIC GOODS TO SHOW PRIDE IN KEEPING THE COMMUNITY UNIQUE WITH ONE-OF-A-KIND BUSINESSES AND DISTINCTIVE CHARACTER. REUSABLE BAG TO SHOW CONCERN ABOUT THE ENVIRONMENT. SMALL BUSINESSES ARE DRIVING GREEN INNOVATION. SMALL FIRMS ACCOUNT FOR 14% OF GREEN-TECHNOLOGY PATENTS AND MORE THAN 32% OF THE PATENTS IN SMART GRIDS AND SOLAR ENERGY. BREATH MINTS HANDY FOR WHEN RUNNING INTO FRIENDS, FAMILY, OR COWORKERS AT LOCAL FESTIVALS AND FAIRS. MONEY THAT'S BEEN CIRCULATING IN THE COMMUNITY FOR A WHILE. FOR EVERY $1 SPENT AT A LOCAL BUSINESS, 45 CENTS IS REINVESTED LOCALLY. BUT FOR EVERY $1 SPENT AT A CORPORATE CHAIN, ONLY 15 CENTS IS REINVESTED LOCALLY. CHOICE MODE OF TRANSPORTATION FOR SHOPPING TRIPS TO LOCAL BUSINESSES OFTEN BASED IN OR NEAR CITY CENTERS, LIMITING URBAN SPRAWL. FLIERS FOR LOCAL NONPROFIT EVENTS THAT ARE SUPPORTED BY SMALL BUSINESSES INVESTING IN THE COMMUNITY. A STUDY BY ERNST & YOUNG FOUND THAT STUDIES BY LOUISIANA STATE UNIVERSITY AND BAYLOR UNIVERSITY SUGGEST 89% OF ENTREPRENEURS DONATE MONEY, THAT AREAS WITH HIGH CONCENTRATIONS OF SMALL, LOCALLY OWNED BUSINESSES HAVE HEALTHIER POPULATIONS (LOWER MORTALITY, OBESITY, DIABETES) THAN THOSE THAT RELY ON LARGE CHAINS FOR INDUSTRY. BOTH PERSONALLY AND THROUGH THEIR COMPANIES, TO CHARITABLE CAUSES. SOURCES: SUSTAINABLECONNECTIONS.ORG| ENTREPRENEUR.COM TIME.COM | INTUIT SMALL BUSINESS EMPLOYMENT INDEX | YES MAGAZINE | SUSTAINABLE SEATTLE | CIVIC ECONOMICS | ERNST & YOUNG U.S. SMALL BUSINESS ADMINISTRATION | INSTITUTE FOR LOCAL SELF-RELIANCE intuit.

The Telltale Signs of a Small Business Superfan

shared by ColumnFive on Jan 03
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The "buy local" movement is gaining steam around the country, as more people are opting to shop at small businesses instead of large chains. Wonder how to spot a small-business supporter in your neigh...

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Intuit

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Business
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