Take A Seat: Trend Research

TAKE A SEAT {trend research on office chair usage during the Salone del Mobile in Milan 2011 } COLOUR TRENDS OBSERVATION direct correlation in colour trends between HOME & OFFICE furniture POLL DEMOGRAPHICS GENDER AGE majority FEMALE majority aged between 25-34 45-54 M57% 35-44 25-34 İ1III!Û† 43% 44% 32% 16% NATIONALITY DESIGN RELATED PROFESSION majority EUROPEAN majority working in DESIGN 54% 50% 31% 19% 45% EUROPE AMERICA ASIA YES NO POLL FINDINGS 12 11 OF HOURS ON AN OFFICE CHAIR 1-5 6-10 10+ 10 10% PER DAY 25% 65% 9. 3 SCALE FROM THE IMPORTANCE OF OFFICE CHAIR 1-5 FEATURES 5 5 + 4 4 4 3 2 3 2 1 40% 52% 52% 58% 27% 39% SCALE FROM THE IMPORTANCE 1-5 OF OFFICE CHAIR PURCHASE CRITERIA 3. 2 5 1 5 1 SIZE BRAND PRICE 29% 35% 35% 3 3 3 2 4 2 1 5 1 5 1 MATERIAL COLOUR STYLE 33% 40% 48% 3 3 3 2 4 2 1 1 5 1 OPTIONS COMFORT FUNCTIONALITY 37% 73% 63% infographic.ly wwW.INFOGRAPHIC.LY %23 ADJUSTABLE ARMRESTS HEADREST CUSHIONING / SOFTNESS 4+ 2. 3. WHEELS 2. CO TILTING BACK 2. 2. ADJUSTABLE SEAT HEIGHT LO