SWOT Analysis of NIKE

SWOT ANALYSIS OF NIKE S w T Nke is the world's no. 1 shoemaker. It The brand is fiercely defended bry its The income of the buiness is stäl heavily dependent upon its share of the foctwear market. This may leave it vunerabile if for any reason its market share erodes. Nike is exposed to the intemational nature desipis and sells shoes for avariety of sports including basebal. golt, cheer leading volleybalL ternis and footbal. of trade. It buys and sells in different owners whom truły believe that Nike is not a fashion brand however consumers that wear Nike product do not always buy it to participate in spart. In youth cuture especially, Nike is a fashion brand currencies and so costs and margns are not stable over long periods of time. Such Nike uses a "Make to Stock" customer an exposure could mean that Nike may be order which provides a fast service to customers from avalable stock. manufacturing and/or seling at a loss. This is an isue that faces al dobal brands. The retal sector is very price sensitive However, most of its income is derived from seling into retalers. Retailers tend to offer a very similar experience to the consumer. So margins tend to pet squeezed as retailers try to pass some of the low price competition pressure onto Nike. There is also the opportunity to devedop products such as sport wear, sungasses and jewelry. Such high value items do tend to have associated with them, high profit Nike operates Nke Town shoe and The maket for sports shoes and garments is very competiive. Competitors are developing alternative brands to take away Nike's market share. sportswear stores, Nike factory outlets and Nike Women shops. Nke sels its products throughout US and in more than 100 Countries The business could also be deveoped internationally. building upon its strong Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manutacture wherever they can produce hih quality product at the lowest posible price. dobal brand recognition. There are also pobal marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Nike is a global brand. It is the number one sports brand in the World. Its famous Swoosh is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattoced on his ankde JUST DO IT. Reference www.managementstudyguide.com