Switching Channels: The Evolution of Television, Binge Watching, and Advertising

These days, it's hard to go a week without hearing about the newest TV streaming option, Netflix's subscriber stats, and the hot new show to binge-watch. But how do these trends impact advertisers, and how can companies keep up? In this infographic from Koeppel Direct, learn about the history of TV and media consumption, generational differences when it comes to TV watching, and constructive tips for advertisers.
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http://www.koeppeldirect.com/television/evolution-of-tv-binge-watching-advertising/
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