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Supermarkets, Online Retailers Seen Growing Share

supermarketnews.com DATAPOINTS July 1, 2013 SUPERMARKETS, ONLINE RETAILERS SEEN GROWING SHARE Although the supermarket channel will lag some other retail channels in growth during the next five years, grocers will still capture nearly a fifth of the incremental increase in consumer spending, according to research presented at the Kantar Retail Mid-Year Forum last month. The presentations also indicated that consumers may be becoming more attuned to value overall and less focused specifically on price. SOURCE: Kantar Retail Supermarkets No. 2 in Growth Share (projected share of all retail sales growth by 2018) SHOPPERS WANT A 'GOOD DEAL' Non-Store Retail Paces Growth (% who ranked each among top 4 most important factors) Convenience 2.7% (projected compound annual growth rate 2013-2018) 2012 2013 0.2% Spending as little as possible .67%...68% Apparel Department Feeling like I got a “good deal" 63%... 65% 11.4% 5.5% 7.0% Non-Store Retail Having a stress-free shopping experience. 53%.. 54% Discounters 7.6% Discounter Purchasing high-quality products 42%..46% 21.5% Non-Store Retail Club Stores 6.8% 42% ...39% 8.6% Completing shopping as quickly as possible. Mass/ Supercenter 36%... 36% Doing all/most shopping in one place. Drug Stores 4.8% Having access to information about brands .27% ...30% Supermarkets 4.4% 11.7% Having fun/enjoying myself. 26%... 24% 4.1% 19.7% Supermarket Club Stores C-Stores Interacting with friendly, helpful employees . .21% ... 17% Supercenters 3.0% 13.9% Category Specialist Discovering new brands/products. .13%... 12% Supporting retailers/brands that support my values... 11%...9% All Channels* 4.5% SOURCE: Kantar Retail ShopperScape surveys January 2012 | *Also includes apparel stores, department and January 2013 I stores, specialty retailers and mass. "More shoppers are saying that a really good deal isn't about what you pay, but what you get." - MARY BRETT WHITFIELD, senior vice president, Kantar Retail 3.5% 60% 15P Sales growth forecast for brick-and-mortar retail 2013-2018 (excluding online sales) of new stores in next 5 years will incremental spending on $415B prescription drugs in 2014 due to health care reform be small formats Food and Drug Make Online Gains 5% (online share of total food/drug sales) (drug, value, convenience) 1% 1% 2012 (est.) Store Count Growth 2007 2020 (forecast) 2.5% (estimated compound annual growth 2013-2018) Online Share of All Consumer Goods 14% 1.7% 1.6% 1.4% 1.2% 7% 4% SUPERCENTERS CLUB STORES SUPERMARKETS DRUG STORES CONVENIENCE STORES 2007 2012 (est.) 2020 (forecast)

Supermarkets, Online Retailers Seen Growing Share

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Although the supermarket channel will lag some other retail channels in growth during the next five years, grocers will still capture nearly a fifth of the incremental increase in consumer spending, a...

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