To Succeed Online, Think Like An Investor

I HAVE A BUSINESS AND I WANT TO MARKET IT ONLINE, BUT HOW CAN I DO THAT TO SUCCEED ONLINE, THINK LIKE AN INVESTOR! So where to start? STEP 1 CREATE A WEBSITE A WEBSITE IS AN ASSET BECAUSE IT: Establishes 24/7 availability. generates more exposure or income Opens global market access Reduces operation costs How to Invest on a Website STEP 1 STEP 3 Track all campaigns Define goals and study market and ROI's REPEAT (it's constant improvement) STEP 2 Create a multifaceted Internet Marketing Campaign (e.g. PPC, email lists, videos, etc.) Tools Online Brand Planning and Research O Digital Marketing Strategies O Traditional Advertising TIP: Content is King, but content without value is just a brochure. TIPS TO THINK LIKE AN ONLINE INVESTOR 1. Be updated on online trends STEP 2 2. Always check your Analytics data. INVEST AND MANAGE IN THE RIGHT TOOLS TO ATTRACT OPPORTUNITIES 3. Make improvements ONPAGE OPTIMIZATION Initial steps to make Search Engines and Visitors see your website. to website when necessary (based on Analyics data) (e.g. Keyword research, site structure, page optimization, etc.) 4. Connect with Viiworks' Facebook account for Web updates. 5. Get FREE website consultation from viiworks.com. OFFPAGE OPTIMIZATION Marketing strategies to generate public interest towards your website. (e.g. Press releases, viral videos, Social Media updates, etc.) Tools Search Engine Optimization (SEO) O Social Media Marketing O Content Management WORKS Digital Marketing Strategies Infographics viiworks.com TIPS: Get Social and Multi-channel. There GET FREE CONSULTATION FOR are a number of touch points a business needs to focus on engaging their audience. Gone are the days relying on traditional advertising. YOUR ONLINE BUSINESS STEP 3 ALWAYS TRACK YOUR INVESTMENTS AND ROI Major website traffic (huge number of potential customers) Website buyout (e.g. Google bought Youtube for $1.65 billion, year 2006). Acquiring Guest Post Invites for Press Release Gain online network and/or community for broader reach and popularity If your website is having any (or all) these results, then you are doing something right! Analysis of data can aid in improving your online business efforts. Example: Google Analytics generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. REFERENCES: The Original 20 Reasons http://net101.com/20-reasons-t o-put-your-business-on-the-web Tools The 15 Biggest Internet Buyouts in History http://www.complexmag.ca/tec h/2012/04/the-15-biggest-intern et-buyouts-in-history#6 O Search Engine Optimization (SEO) O Google Analytics Top 10 Tips For Your Digital Marketing Strategy in 2014 http://threemotion.co.uk/digital- marketing-strategy-2014/ O Tracking Softwares GET FREE CONSULTATION FOR YOUR ONLINE BUSINESS viiworks.com