Storytelling Techniques in a Nutshell for SMBs

Storytelling is an ancient form of disseminating information or messages in an entertaining way, to evoke desired emotions and actions. It's used by businesses in order to connect with their target market on a personal level. Here are quick tips to help you make an amazing story. Distribute Your Story • Be on online platforms • Market on social media Use Guerrilla marketing Select Characters Take Inspiration • Can be humans, animals, objects • Recreate role models in people's life • Should resonate brand identity • Explore others' marketing • Don't copy what you see Bring in unique ideas know connect STORYTELLING Bond with Audience The Kind of Story TECHNIQUES IN A NUTSHELL FOR SMBS Decide the mood • Sell your idea subtly • Tap into peoples lives Add shared experiences Pick a relevant genre Focus on audience 00 Add Emotions Evoke Action Take help from Robert Plutchik Study Paul Zak's theory Produce correct feelings • Use the AIDA model • Don't rush things Build trust and loyalty Infuse Mystery Construct a Story know • Hide some information • Invoke wonder in people • Use the three-act structure Develop a strong plot • Add a subtle call to action Use teaser advertisements thInk desigm BVING S PIN N ING DESIGN IDE A Ss /logodesignguru 8+ +logodesigngurucorp @logodesignguru in /company/logodesignguru