Transcript

Storytelling is Not Just for Campfires

STORYTELLING, IS NOT JUST FOR CAMPFIRES A GOOD STORY IS AUTHENTIC, IS CREATIVE, MAKES AN EMOTIONAL AND PERSONAL CONNECTION, INSPIRES ACTION, TAKES AN AUDIENCE ON A JOURNEY WITH THE BRAND STORYTELLING CAN INCREASE REVENUE, BELIEVE IT OR NOT This creates Companies can dramatize their message and make it exciting. It puts their audience at ease and engages them with the human side of the brand. an emotional connection. It makes people do crazy things like alter behavior, change lives or make consumers spend money. The best part about storytelling in business is that it isn't a dry data dump that overwhelms your audience. GOOD STORIES COMPEL PEOPLE TO CHANGE THE WAY WE FEEL THE WAY WE THINK THE WAY WE ACT THE WAY WE BEHAVE Stories bring Stories pique and hold Stories cause us to take action. Stories demand an emotional energy to the investment. interest. message. GOOD STORIES DRIVE THE AUDIENCE TO ACTION Confirm how the Confirm why their action is important. want your audience Explain how you Clarify your message. audience will know when they change. to take action. It is key to ensure that your audience does not feel sold, but instead is led down a path that arrives at the destination or desired action. MASTERING THE ART OF CRAFTING A STORY BE PERSONAL INSPIRE ACTION CONTINUE TO LISTEN THINK АНЕAD LISTEN FINDING THE RIGHT MEDIUM Virtual/ Live Events Cinema Television Webinars/ Podcasts Whitepapers/ eBooks/ Case Studies YOUR BRAND IS YOUR BEST STORY Find your inner fireside storyteller. No matter what the industry, product or service, there are stories in every company to help get the message out and acted upon in a simple and cost-effective way. Start by learning the principles of storytelling and you will see your revenue ignite and your engagement spread like wildfire. Laura Lear, Senior Director of Marketing NCM Fathom 9110 East Nichols Avenue, Suite 200 Centennial, CO 80112 FATHOM| 877-60FATHOM fathombusinessevents.com BUSINESS EVENTS

Storytelling is Not Just for Campfires

shared by amie on May 14
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Storytelling used to be a way to pass on history and was often used around campfires as a way to captivate an audience. Storytelling can also be beneficial for companies and can help them to build th...

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Fathom

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Business
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