The Step By Step Guide To Local SEO

O Pickaweb THE STEP BY STEP GUIDE TO LOCAL SEO START Y via уext mi Freelndex iie Infoserve + = ThomsonLocal Google My Business Bing Local Yaho0 Local US O Citysearch E DER D&B olc Yelp > Bing Places e Yelp f Facebook - > Bing Places • MarketLocation Professional > Bing Places E Factual UK Accreditations RELAX & HAVE A COFFEE - YOU'VE EARNED IT! via NO Infoserve Local Listings Set Up? Set Up Local Profiles ASAP A Yell + TouchLocal 4 411 GoldBook + WebLocal Yelp em Acxiom LD LocalDataCompany 9 118Information e! Industry Canada n49 ARE YOU ON PAGE 1 OF GOOGLE? YES f Facebook es Localeze YES NO YES (*) Add New NOT SURE Supplier Logos Are Your Listings Optimised? NAP Citations 4 Express Update yp Yellowpages UK Canada A Yellowpages S HotFrog Every Month Which Country are you based in? Business Validate NO US Australia Yellowpages O TrueLocal Getting Regular Client Reviews Every Month? All of The Above Clearly Displayed on ALL Pages Name YES Does Your Start with the Important NAP Sites Adding Regular Name, Address & Phone (NAP) Citations? NO W WOMO O StartLocal Guarantees Website Keywords Address Create Trust? Check Competition NO d dLook rat Yelp Contact Info Add New NAP Google Introduction O Citations Every Month YES *e Eatability WhitePages YAHOO! NO Have You Optimised Your Videos for SEO? YES Photos & Video Category NO + bing Aussieweb + O Local Search for Industry Specific Directories Check Where Start with Best Customers Start Asking for Reviews Competitors Are Listed Hours of Мар TRUSTPILOT Business YES Talking FAQS/ Hints & Tips Screen Are you listed in Industry Directories? YES YES Get Listed Capture There Have you Optimised EVERY Page of Your Website? Do You Have Long Form Pages - min. 500 words? Optimise Blog Post (Title, Metatags, Headings, etc.) YES NO NO Transcribe Video & Create a Blog Post + with Video Embed HeadShot/ List EVERY Product or Service You Offer Do the Interview Style Cartoons Do You Have A Separate Page for EVERY Product or Following for All Videos NO Presentations Service You Offer? Optimise Proposals + Images Кeyword in URL Identify Target Keyword For EVERY Page Check Hard Drive for Content. You Can Use, eg: Product or Service Descriptions Talking Slides Add Keyword Rich Title & FAQS Give Testimonials to Local Suppliers Create a Unique Page for EVERY Product or Service Metatags in YouTube Email Outbox Add related Keywords in text Keyword in Title & Headings Choose Keywords for All Videos Link back from Create UNIQUE Social Media Go for Some Quick Wins eg: Whiteboard Presentation Before &After Metatags (Title, Description) for EVERY Page NO profiles eg: Twitter, Facebook Link Externally to Authority Examples Do You Have & Linkedin" Content Many External Websites Linking to Your Website? Link Internally Include Keyword in Metatags to Other Posts NO Paid, Authority Directories, eg: Choose From The Choose From The Following Create Keyword Rich URLS for EVERY Product or Service Page Following Business.com Do You Use Add Social XML Sitemap & Robots.txt Google Search Check Mobile Ready Video Extensively Throughout Your Website? Sharing Buttons YES YES Identify Target Keyword Console YES NO Add Keywords to Headings - H1, H2 & H3 Google Analytics Set Up WordPress Blog Check Competitors Blogs For Ideas NO Check Load Attention Grabbing Headline Speed NO YES Set Up YouTube Channel Are You Happy Create a Schedule of 10-15 Blog Posts Based on Your FAQS Identify Leading Blogs in Your Niche to Appear On Video? NO Add Keywords to text +/- 2 to 3% Have You Do You Have Completed All Optimization Tasks? A Blog Set Up? YES Switch YES Link to other pages from within text YES NO to SSL Is Your Content Optimised for SEO & Sharing? YES Do You Know NO What to Blog About? Optimise Images Is Your Website Safe & Secure? Set Up an Anti-Malware Site Seal Best Practice Guides Screen Capture Videos Buyers Guides Infographics Case Studies NO Choose From the Businesses Following Does Your Website Load Faster Than Your Check Mobile Friendly Test YES NO List Based Predictions/ Frequently Asked Questions (FAQ) "How To.." Product "Common Checklist How About Now? "Ways to Use". Lists "Best Of". Run Speed Test Competitors? Target Market? Individuals or Content e.g: 21 Ways to.. Newsletter Old vs New Mistakes Content Do You Have Guides Reviews Lists Content With."Content Content Ideas? Businesses? Choose YES Set Up Mobile From the Site or Switch Following Is Your Website Mobile Friendly? to Responsive Design Switch to SSD Seasonal / Holiday Guides / What's On/ Local Interest Product / Service Comparisons, e.g: Product X vs Product Y Latest Fashion Trends Product Videos Hosting Individuals Features/ Local Guides Upcoming Events D-0-0-0-0