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The State of Omnichannel Shopping

The State of Omnichannel Shopping Statistics and Trends Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. 33% 89% without omnichannel with omnichannel customer engagement customer engagement Only 45% of retailers cite omni- channel efforts as a top priority for their business in 2015 72% of digital shoppers consider in-store experience as the most important channel when making 172%/ a purchase. 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience O $71% Shoppers who buy from a business both in-store and online 30% have a 30% higher lifetime value than those who shop using only one channel 70% of US Pick-up In Store online shoppers said that they have used buy online , pick up in-store services. Smartphones now influence more than 28% of US retail sales Top Omnichannel Retail capabilities according to Digital Shoppers 82% 曲 57 % Ability to check availability of product prior visiting to store Ability to buy or reserve a product online via smartphone and pick up in-store Stored profile 50% information available across all channels for easy access 47% 24% Consistent personalized shopping experience from one channel to next Usage of social media for access across the channels Top Omnichannel Shopping Product Categories by %age of consumers 65% 64% 63% 58% 57% Consumer Electronics Toys Аpparel Home Auto Appliances 57% 54% 49% 39% 35% Home Improvement Mobile Devices Financial Services Beauty & Personal Healthcare services Compiled and Designed by: more conversions Source Links • Source links- • • why-omni-channel-marketing-is-here-to-stay • 2015/4000109 • shoppers-to-local-stores.html

The State of Omnichannel Shopping

shared by Gagan on Apr 30
The trend of Omnichannel shopping is growing. Check out our infographic for latest omnichannel shopping statistics and trends.


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