The State of Native Advertising 2014

#TheStateofNativeAdvertising2014 In September 2013, we conducted the largest study on Native Advertising to date. Here are the key findings: Continu Ellen Continues to Rule TV What is Native Advertising? Why Ellen Continues to Rule TV Native advertising is a web advertising method in which the advertiser attempts to Jo Unfortunate Footwear Ro gain attention by providing content in the context of the user's experience. The vast majority believe that native advertising adds value for consumers. Publishers (84%) Agencies (81%) Brands (78%) Only 11% of brand and agency respondents had negative views of publishers who offer native advertising. Why do brands and marketers state they use native advertising over 67% 63% more traditional forms of advertising? more relevant increases consumer message engagement Few believe that native advertising is not as effective as traditional forms of advertising. 1 Only 14% Only 9% ► Brands Publishers So, who are the winners and losers of native advertising? 62% of publishers surveyed are already offering native advertising. Only 34% of agencies are doing the same. 85% of publishers believe native advertising represents a new revenue stream. 41% of brands are already engaging in native advertising campaigns. 66% of these brands are creating the content themselves. Are agencies lagging behind their own clients in capturing opportunities? Publishers expect revenues from native advertising to increase by approximately 10% with in a year. 20.4% today 30.1% in one year's time Overall Revenue Find the complete report at: http://stateofnativeadvertising.hexagram.com Dexagram created by OBizMedia