The State of Digital Marketing

The State of 2014 Digital Marketing Tech Marketers Focused On Brand 78% 85% 67% Awareness and 54% 66 76 16 90 Demand Generation Digital Marketing Priorities and Challenges Top Three 2014 Digital Marketing Priorities Brand awareness/ Lead Content 1 3 marketing demand generation generation 71% A 60% E 51% ocial ROI/Marketing Lead Marketing Marketing analytics media Assisted nurture automation Revenue 31% 30% 29% 18% 11% Top Three 2014 Digital Marketing Challenges Increasing and/or proving ROI Generating Nurturing leads content 68% 63% 46% Integrating campaigns Keeping up with marketing trends and strategies Content 42% discoverability 41% 33% 2014 Tech Marketing Budgets and Allocations %$4 $4 %24 Marketing Budget Expectations %24 $$ 14% Decreased Budget 50% Increased Budget 36% No Change Estimated Marketing Allocations Earned media 25% 38% Owned media 37% Paid media Marketing Resource Allocations Search marketing Design, development and maintenance of Digital or online advertising (including paid search) Content creation Email and management corporate website marketing 18% 15% 12% 11% 9% Marketing on social networks (Facebook, LinkedIn, Twitter) Video Mobile Company blog Analytics production marketing 9% 8% 6% 3% Measuring Tech Marketing ROI Tech marketers measure success with these 3 metrics: Conversion rate of leads to new customers 70%, Overall sales 54% Marketing ROI 50% il Marketing-assisted revenue 42% Customer experience 31% Customer retention 36% E Social media metrics 17% Defining Today's Tech Marketers SCIENTISTS - OR - STORYTELLERS? Tech Marketers say this is what the successful marketer looks like 44.3% 55.7% SCIENTIST STORYTELLER How Marketers rate themselves To see the full report, visit: CreateYourNextCustomer.com Source: 2014 Digital Marketing Priorities Survey, IT Marketing World and UBM Tech's 43.7% 56.3% CreateYourNextCustomer.com SCIENTIST STORYTELLER CreateYourNextCustomer.com UBM Tech %24 %24 %24 %24