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Sponsorships explained

SPONSORS LOOKING FOR AN EVENT SPONSOR? WANTED Sponsorship is aimed at encouraging the consumers to associate the sponsor's cor- porate brand with the brand/idea of the event. However, this idealistic aim does not prove to be sufficient for the sponsor. It is expected that they should have direct or indirect financial benefit in return of the sponsorship. This is the slight difference that distinguishes sponsors from donors. BENEFITS SPONSORS ARE EXPECTING TO GAIN FROM SPONSORSHIP* 76 72 70 43 42 39 36 31 Attract traffic Reinforce Showcase social ressponsibility Stimulate Showcase produ /service Capture databases Create Increas sales/usage ability brand loyalty /awareness image *Statistics from What sponsors want AUDIENCE ?. pat. + 13 5 QUESTIONS to help you determine WHO YOUR AUDIENCE IS? 1. Topic What's the topic/theme of my event? Is it a niche topic, where spe- cific individuals will turn up, does it concern a business sector or is it a mass one? 2. Speaker Who's the lecturer/ speaker? Depending on your speakers, you can start unfolding your audience analysis - may the speaker is popular with young people, may be with professionals? 3. Price What 's the price of attendance? Determining the social status of your attendees can serve you well in sponsorship negotiations. Products, as we know, are marketed to selected audiences. 4. Location What's the location of the event? Look for sponsors that may be companies operating within a certain area, like catering companies for example. 5. Date When are you holding your event? If it's during the summer, maybe you want to attract ice cream companies, if it's during the winter tea making companies. Target your sponsors carefully. 13 SPONSORSHIP PACKS Prepare DIFFERENT SETS OF SPONSORSHIP PACKAGES to fit the budget and aims of both big and small companies. Here are some examples for basic sponsorship packages: event STANDARD SPONSOR GENERAL SPONSOR SMALL EVENTS 200-1000 EUR 1500-3000 EUR BIG 5000 EUR 50 000 EUR EVENTS Make sure you offer a great variety of services to make your sponsors happy. A mutually beneficial partnership is a lasting one. Infographic by weemss The Intelligent Event Management Software Stay tuned for more 121 TICKET TICKET

Sponsorships explained

shared by weemss on Apr 01
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Infographic on sponsorships and the do's and don'ts when looking for a sponsor






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