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Social Work: Planting Corporate Seeds for Social Good

SOCIAL WORK: PLANTING CORPORATE SEEDS FOR SOCIAL GOOD CORPORATE SOCIAL RESPONSIBILITY (CSR) WHAT IS CSR? A COMPANY'S WAY OF MANAGING BUSINESS PROCESSES TO PRODUCE A POSITIVE IMPACT ON SOCIETY AND TO GIVE BACK TO THE PEOPLE AND COMMUNITIES THAT SUPPORT IT. Corporate Citizenship Sustainable Responsible Business Responsible CSR IS ALSO KNOWN AS: Business CORPORATE SUSTAINABILITY A PROGRESS REPORT, PUBLISHED BY AUDITING FIRM KPMG AND THE ECONOMIST IN 2011, FINDS THAT NEARLY 50 PERCENT OF EXECUTIVES SURVEYED BELIEVE THAT SUSTAINABILITY PROGRAMS WILL CONTRIBUTE TO THEIR BOTTOM LINES. EXAMPLE: STARBUCKS & CSR expands a corporation's accountability to include not just shareholders, but stakeholders. THE ETHOS WATER FUND Every time Starbucks customers purchase a bottle of Ethos Water, a 5-cent contribution is made to the Ethos Water Fund, which supports water, sanitation and hygiene education programs in water-stressed countries. STAKEHOLDERS CAN INCLUDE: • CUSTOMERS • COMMUNITIES • GOVERNMENTS • MEDIA • EMPLOYEES • NGOS • SUPPLIERS • COMPETITORS CSR CAN INCLUDE EFFORTS RELATED TO: SUSTAINABILITY ENVIRONMENTAL PUBLIC SAFETY COMMUNITY PROTECTION DEVELOPMENT PHILANTHROPY SOCIAL DIVERSITY WELLNESS EDUCATION SOCIAL WORKERS AND CSR TRADITIONAL SOCIAL CSR APPLICATIONS WORKER DUTIES Target CSR efforts at those who would most benefit (e.g. identifying water- stressed communi- ties for the Ethos Water Fund) Identify those who need help OVER THE PAST FEW DECADES, SOCIAL WORKERS HAVE ESTABLISHED ROLES WITHIN CORPORATIONS: Assisting individual workers with issues of stress, mental health, addiction and caregiving roles at home. Create CSR strate- gies to engage communities, work with nonprofits to support important causes or support employee well- being Develop programs to improve clients' well- being Implementing wellness and stress management programs. Advocating on behalf of employees within the corporation regarding personal issues, trauma, work-life balance or concerns like downsizing and layoffs. Advocate for employees of the corporation Advocate for clients Developing philanthropic, community development and volunteer programs for corporations to engage their community. Assist clients in connecting with Connect CSR efforts to create better resources resources Follow up with clients to gauge improvement Measure the success of a CSR campaign (e.g. number of people helped) Implementing diversity programs in the workplace. ISSUES FREQUENTLY ADDRESSED BY BOTH SOCIAL WORKERS AND CSR EFFORTS PHYSICAL AND MENTAL CHILD ABUSE AND HEALTH CARE AND ADDICTION SUPPORT VOLUNTEERING NEGLECT POVERTY HOMELESSNESS LGBT RIGHTS DISASTER RELIEF HUNGER CIVIL RIGHTS DOMESTIC VIOLENCE EDUCATION CONSERVATION CSR IN ACTION PROGRAMS STARTED BY CORPORATIONS TARGET'S BULLSEYE GIVES PROGRAM $3 million in donations Used voting via Facebook to allocate funds to 10 non-profits, including Feeding America, the Salvation Army and the Parent Teacher Association Spread awareness through social media PEPSI'S REFRESH PROJECT %3D VOTE $20 million in grants Crowdsourced projects related to health, the environment, education and more Allowed consumers to vote on which received funding FRIENDS OF TOMS Non-profit subsidiary of TOMS, the retail shoe, clothing and eyewear company Donates one pair of shoes for each pair sold Donates partial profits from eyewear sales to save or restore the vision of people in developing countries NONPROFIT ORGANIZATIONS SPONSORED BY CORPORATIONS HABITAT FOR HUMANITY Dedicated to building and repairing homes for those who lack adequate shelter KEY CORPORATE PARTNERS • Bank of America • Citi Foundation • The Dow Chemical Company • The Home Depot Foundation • Lowe's • Nissan • Schneider Electric • Wells Fargo • Whirlpool • Yale • Thrivent Financial for Lutherans • Valspar NO KID HUNGRY Dedicated to connecting children with nutritious food and educating families on healthy cooking CORE CORPORATE PARTNERS • Food Network • ConAgra Foods Foundation • Walmart SOURCES search-Centres/Doughty-Centre-Home/Further-Resources/The-CR-timeline BROUGHT TO YOU BY USCSchool of Social Work Created by oBizMedia

Social Work: Planting Corporate Seeds for Social Good

shared by gabyacosta101 on May 03
Over the past few decades, many corporations have learned to tap into the expertise of social workers by creating roles for them within the corporate hierarchy. The infographic below shows how social ...


USCSchoolofSocial Work


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