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Social Media vs. Text Messaging

Is Bigger Always Better? NARROWCAST vs BROADCAST To share information or content to the To share information or content directly to a targeted, select audience. general public or a relatively large subset of the whole. TRUE REACH TRUE REACH 84% of FB News Feed stories aren't viewed 98% 71% of Tweets are ignored of all SMS & MMS messages - 88% go unopened of emails are opened 2% of SMS and MMS messages aren't opened UNIQUE USERS IN THE US UNIQUE USERS IN THE US Facebook Pinterest and Google+ 161 Text 234 million Messaging 18.7 8+ million million 28 million DAILY USE DAILY USE F91M people use Facebook daily 174 Million Americans text daily P 2.5M people use Pinterest daily FREQUENCY FREQUENCY Every 24 hours Every 24 hours 12:00 6.4B text messages 3.2 B f 300M SMS are sentâ–º Likes Photos Uploaded ENGAGEMENT ENGAGEMENT T Email UNumber of times f 58% 57% of people check their email fewer people look at their phones of FB users login daily than 4 times/day TTT 150 per day Narrowcast Broadcast Narrowcasting allows you to share directly with those you want to share with, without the noise. moShare moShare provides a private, easy and quick way to share news, pictures, and more with only those who you really want to share with. O MOGREET. moShare is powered by Mogreet, the leader in SMS and MMS messaging technology. Sources Frost & Sullivan, 2010 Facebook Marketing Conference, February 2012 Replies and ReTweets on Twitter - Sysmos, 2012 Mailer Mailer Metrics Report, July 2010 March 2012 U.S. Mobile Subscriber Market Share - ComScore, 2012 S-1 Filing, Facebook 2012 Network World, 2012 Wireless Quick Facts - CTIA, 2012 Newsroom Stats - Facebook, 2012 NielsenWire, 2011 USA Today (ComScore), 2012 View From The Digital Inbox - Merkle 2011 Facebook Newsroom, 2012

Social Media vs. Text Messaging

shared by mogreet on Mar 22
1 comment
What works best when trying to reach your audience? Social media vs. text message marketing.




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