Social Media vs. SEO Smackdown!

**** SOCIAL MEDIA AND SEO**** SMACKDOWN! DIFFERENCES BETWEEN SOCIAL& SEARCH 1 Social media posts appear instantly and results can happen within minutes. SEO can be slow and uncertain. It can take years to build up enough credibility to compete for valuable phrases. SPEED Virtually no limit to the number of people who share. Mini viral events can UPPER LIMITS Traffic from search will never exceed the number of people who search for that phrase each day. drive huge amounts of attention. Content that stirs an Research-based content emotional response often does best, especially emotions such as anxiety, ТОPICS often perfom best, such as detailed, how-to topics, and articles that answer common anger, and awe. questions. 4 word t text text ords words ext text text te ds words wore text text text words s we test FORMATS Long form text performs best. The average page that ranks high in Google Visuals perform best in social media. Posts with images generate 53% more likes than average on Facebook. has 1500+ words. AUDIENCE INTENT Visitors from social are Visitors from search less likely to buy, but more likely to share. Fans may influence potential buyers. are more likely to buy, but less likely to interact. They have a specific purpose, need, or question. 6. EFFORT Search traffic can be an ongoing, passive source of visitors. High rankings often endure Social media involves many short-lived actions, with outcomes that often last for minutes. It requires a continuous, ongoing effort. for weeks or months. 7 Engagement (shares, likes, and comments) are highly visible, but total visibility from social traffic is difficult to report. METRICS Visibility and search traffic are easy to report, but engagement is harder to measure. Keyword data at the page level is 'not provided! INTERDEPENDENCE Links and rankings Visibility in search can drive are the outcome of relationships. Social skills such as list follows, comments, and shares. Social profiles can rank building, outreach, and pitching are critical to SEO. too. Orbit Media Studios www.orbitmedia.com