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Social Media at Events

SOCIAL MEDIA „AT EVENTS The use of social media at events is the way forward: 71% ONLINE ADULTS USING SOCIAL MEDIA Gen Y spends 2 HOURS a day on their smartphones. 28% 28% 26% 23% They will make up 50% of the workforce by 2020. 50% f in Event organisers saw the following improvements after using social media at events: 20% 目 44% GENERATED LEADS INCREASED AWARENESS OF EVENT 27% 42% CREATED A NEW INFORMATION INCREASED BRAND AWARENESS CHANNEL 28% IMPROVED CUSTOMER LOYALTY Top 15 ways to use social media at events: Use adverts to promote event Create a hashtag f Set up an event page Host a live Q&A Share status updates throughout Ask guests to live tweet Post a photo of the speaker You Tube Create a video invitation Post behind-the-scenes pics Create a highlights video Upload attendees' pictures Share the event schedule Share event in communities in g+ Get feedback Set up a community page P.S. The same actions, e.g. sharing photos, can be taken across preferred /all channels. lane end CONFERENCE • CENTRE Sources: - networking-fact-sheet/ - Center/Reports/Social_Media_Report/EN_SMER_XING_EVENTS.pdf - media-to-promote-your-event/- infographic/ - - - event-marketing-118227 - - - events/

Social Media at Events

shared by jt14972 on Jul 05
Why is social media so useful in the events industry? And how can you use it successfully?


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