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Social Media Demographics for Marketers

SOCIAL MEDIA DEMOGRAPHICS FOR MARKETERS From Facebook to Snapchat, your brand can reach new audiences in many ways. As you work through your segmentation strategy, let this list be your guide-helping you find the social conversations that matter most through demographic insights into each of the major platforms. Facebook User Demographics GENDER AGE 18-29 87% 66% 77% 30-49 73% MEN WOMEN 50-64 63% 56% LOCATION 翻 71 % 72% 69% URBAN SUBURBAN RURAL INCOME EDUCATION 72% > $75K 74% 74% $50K-$75K 69% 71% COLLEGE GRADUATE 70% SOME $30K-$49K COLLEGE 77% HIGH SCHOOL < $30K OR LESS Twitter User Demographics GENDER AGE 18-29 37% 24% 21% 30-49 25% MEN WOMEN 12% 50-64 10% LOCATION 睡 25 % 23% 17% URBAN SUBURBAN RURAL INCOME EDUCATION 27% 30% > $75K 27% COLLEGE 24% $50K-$75K GRADUATE 21% SOME 16% $30K-$49K 20% COLLEGE HIGH SCHOOL $30K OR LESS Instagram User Demographics GENDER AGE 18-29 53% 22% 29% 30-49 25% MEN WOMEN 11% 50-64 6% LOCATION 翻 28 % ttt 26% 19% URBAN SUBURBAN RURAL INCOME EDUCATION 26% 24% > $75K 26% 31% COLLEGE $50K-$75K 23% $30K-$49K 28% GRADUATE 23% SOME COLLEGE HIGH SCHOOL <$30K OR LESS LinkedIn User Demographics GENDER AGE 18-29 23% 28% 27% 30-49 31% MEN WOMEN 50-64 30% 65+ 21% LOCATION 興 32 % t 29% 14% URBAN SUBURBAN RURAL INCOME EDUCATION 44% 50% > $75K 31% 22% COLLEGE $50K-$75K 21% GRADUATE SOME 12% $30K-$49K COLLEGE 15% HIGH SCHOL $30K OR LESS •$. Pinterest User Demographics GENDER AGE 18-29 34% 13% 42% 30-49 28% MEN WOMEN 50-64 27% 65+ 17% LOCATION 睡 25 % t 29% 30% URBAN SUBURBAN RURAL INCOME EDUCATION 34% 32% 30% $50K-$75K 28% COLLEGE 30% GRADUATE 22% SOME $30K-$49K 22% COLLEGE HIGH SCHOOL OR LESS Google+ User Demographics GENDER LOCATION 74% 55% 18% 6% 5% 4% MEN USA INDIA BRAZIL UK CANADA 26% WOMEN Snapchat User Demographics GENDER AGE INCOME 30% 71% 62% MEN > 25 > $SOK 70% 29% 38% WOMEN < $50K sproutsocial Learn more about your own follower-base by starting a free-trial at sproutsocial.com. SOURCES http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf https://business.facebook.com/ads/audience_insights/people?act=143038960&age=18-&country=US https://about.twitter.com/company https://press.linkedin.com/about-linkedin http://www.statisticbrain.com/google-plus-demographics-statistics/ https://intelligence.businessinsider.com/a-quick-look-at-snapchat-demographics--itsusers-are-mostly-young-women-and- girls-2014-4%C2%A0%E2%80%A6 UU

Social Media Demographics for Marketers

shared by SeanSmith on May 07
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This infographic from Sprout Social helps you understand the demographics of 7 different social networks. These networks include Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, and Snapcha...

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