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Social Media Analytics

SOCIAL MEDIA ANALYTIGS: IT 'S NOT A SPRINT, IT'S A NEVER ENDING MARATHON businesses have rushed to use social media. About 94 percent of In the past few all businesses now use some form of social media to promote their brand and engage with customers. While businesses sprint to master social media, the social media ! analytics is more of a struggle. Businesses are continuing trying to understand and i measure the return on investment. To be successful businesses need to define their years, i social media goals, know their online audience and have to realize that social media a marathon not a sprint. BUSINESSES RACING TO USE SOCIAL MEDIA 3 YEARS of social media usage 87% B2B brands SOCIAL MEDIA USAGE 84% B2C brands 94% B2C brands f 14% You Tube in B2C brands B2B brands n You Tube 8+ of businesses use social media 18.3% Top social media networks used in order most to least B2B brands HOW BUSINESSES USE SOCIAL MEDIA Trends for 2013 for all businesses to increase their usage of: f 72% plan to increase Facebook use 38% plan to increase use of plan to increase their use of photo-sharing sites 69% 67% 31% plan to increase Twitter use plan to increase Google+ activities social bookmarking Top reasons B2B and B2C brands listed for using social media: 1306 145 758 85% 69% 65% for businesss exposure to increase traffic for marketplace insights MEASURING & IMPROVING SOCIAL MEDIA USE: IT 'S NOT A SPRINT IT 'S A MARATHON BRAND REACH measure in termş of follower count, fans COMPETITIVE where do your competitors stand in térms of followers, engagement, share of the voice METRIGS ENGAGEMENT measure in terms of mentions, likes, shares, tweets to retweet ratio to measure success http://www... SHARE OF VOICE measure the percenț of mentions within the industry that are your brand REFERRAL TRAFFIC how much traffic to your website is coming from social media, what is the top content snapshot or the top 10 ÜRLS that lead to website clicks TIME To win at social media marketing you have to put in the time. It's not a sprint to the finish it's a never-ending marathon. Businesses that spent more time on social media saw the best results. This is what they say about using social media: +1 CLICK! 74% 58% 72% 65% 61% 59% 72% FAN BASE 6+ hours/week of using social media increases fan base LEAD GENERATION 6+ hours/week of using social media help building new leads SEARCH RANKINGS 1+ years of using social media increase SE rankings BUSINESS INTELLIGENGE businesses that spend 11 hours/week saw gains TRAFFIC biggest increase is when using social media for 6-10 hours/week SALES 3+ years of using social media improves sales PARTNERSHIPS social media helps building new partnerships FINI SH GoodData www.gooddata.com %24

Social Media Analytics

shared by bridgetshirvell on Nov 17
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In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successf...

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Bridget Shirvell

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