Social Holiday Shopping

* SOCIAL, HOLIDAY Shopping As the holiday season approaches, companies and marketing people alike are gearing up to take on a new way of taking on campaigns and sales. According to a new report online shoppers in the United States will spend more than $54.7 billion this holiday season. This holiday season will make the 4th consecutive year of e-commerce spending growth. SOCIAL NETWOAK ACTIVITIES PERFORMED DURING THE HOLIDAYS** 2010 VS 2011 30% 40% 28% 35% 2010 2011 2010 2011 Got opinions from friends about gifts to purchase for others. Researched gift ideas. 33% 42% 18% 25% 2010 2011 2010 2011 Learned about a deal or discount. Followed a company via Social Network. SOCIAL DRIVES HOLIDAY SALES* 66% 80% Of social media users who made a Black Friday / Cyber Monday Of users who recieved a response to their post made a purchase as a purchase did so as a direct result of result of the interaction. social media interactions with brands and family. 86% 2X Of social users made or recieved a Recommendation of social media holiday gift recommendation. users are 2x as likely to lead to a holiday purchase. 36% 65% Of social users who made or recieved Of users trust brands that have a social media presence. a recommendation led to a holiday purchase. SOCIAL HOLIDAY STRATEGY* Existing customers can spread the word about products and multiplying engagements this holiday User generated content has the capacity to influence purchase decisions, brand affinity, and brand loyalty. Generate User leads from Generated customers Content season. Engagement not only brings product understanding but With social savings users are willing to post about products if they get a deal or discount. Social Savings Engagement also identifies demographics, drive demand and glean explicit information about important customers. Sources. "Brond Dignity "How Social Medio Affects Holiday Shopping" **Embarker Webinar "Haliday Shopplng Social Trends 20I1 and 2012 SocialAnnex | One Stop Social Platform www.socialannex.com * SOCIAL, HOLIDAY Shopping As the holiday season approaches, companies and marketing people alike are gearing up to take on a new way of taking on campaigns and sales. According to a new report online shoppers in the United States will spend more than $54.7 billion this holiday season. This holiday season will make the 4th consecutive year of e-commerce spending growth. SOCIAL NETWOAK ACTIVITIES PERFORMED DURING THE HOLIDAYS** 2010 VS 2011 30% 40% 28% 35% 2010 2011 2010 2011 Got opinions from friends about gifts to purchase for others. Researched gift ideas. 33% 42% 18% 25% 2010 2011 2010 2011 Learned about a deal or discount. Followed a company via Social Network. SOCIAL DRIVES HOLIDAY SALES* 66% 80% Of social media users who made a Black Friday / Cyber Monday Of users who recieved a response to their post made a purchase as a purchase did so as a direct result of result of the interaction. social media interactions with brands and family. 86% 2X Of social users made or recieved a Recommendation of social media holiday gift recommendation. users are 2x as likely to lead to a holiday purchase. 36% 65% Of social users who made or recieved Of users trust brands that have a social media presence. a recommendation led to a holiday purchase. SOCIAL HOLIDAY STRATEGY* Existing customers can spread the word about products and multiplying engagements this holiday User generated content has the capacity to influence purchase decisions, brand affinity, and brand loyalty. Generate User leads from Generated customers Content season. Engagement not only brings product understanding but With social savings users are willing to post about products if they get a deal or discount. Social Savings Engagement also identifies demographics, drive demand and glean explicit information about important customers. Sources. "Brond Dignity "How Social Medio Affects Holiday Shopping" **Embarker Webinar "Haliday Shopplng Social Trends 20I1 and 2012 SocialAnnex | One Stop Social Platform www.socialannex.com