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The Social CEO

THE SOCIAL CEO CEO o BROUGHT TO YOU BY .com 2014's annual report on the state of social media engagement among Fortune 500 CEOS is out! Take a look at some of the key findings below. You can also dig into the full report here. in It's almost 2015 and CEOS are getting the message: sociability matters. According to new research from Domo and, more business leaders than ever are using social media to build their companies' brands. Here's what you need to know about what Fortune 500 CEOS are doing to shape their social presence. Most of the networks we track showed significant year-over-year gains. Our research showed an uptick in CEOS who had Twitter and 150 Facebook accounts. LinkedIn, on the other hand, didn't get as much love this year. In keeping -8% 120 with last year, Google+ remains a desolate wasteland. 90 2014 2013 60 +46% +23% 2012 N/A +60% (no data) in 68% CEOS HAVE NO O SOCIAL PRESENCE in g ...on any major network (Twitter, Facebook, LinkedIn, Google+ or Instagram) # of CEOS on.. OF THOSE CEOS 1 Network WHO USE SOCIAL 2 Networks ii MEDIA, OVER 2/3 OF 3 Networks iiILtitit THEM ARE ONLY ON 4 Networks ii ONE PLATFORM. 5 TWITTER Overall, 69% of Twitter CEOS are active on the platform (having tweeted in the last 100 days) 69% So, where did the growth come from? What are CEO tweeting about? CURRENT F500 CEOS JOINING TWITTER NEW F500 CEOS ON TWITTER COMPANIES NEW TO F500 w/CEOS ON TWITTER The average CEO on ALREADY Twitter tweets 20% links, 11% replies and had their top tweet RT'd 1340 times. • Links • Replies O Other TIM COOK Аpple SATYA NADELLA Microsoft DAVID ZAZLAF Discovery Communications BROUGHT TO YOU BY f FACEBOOK DOMO 8.3% of CEOS have Facebook Twitter At Least 1 Network accounts, up from 7% last year. No Social Media Presence Mark Zuckerberg boasts an unparalleled 29,001,188 followers in LINKEDIN LINKEDIN DOMINATES AS THE "ENTRY NETWORK" OF CHOICE AMONG CEOS. Of CEOS with only 1 network, 73% chose LinkedIn Nearly half of all social CEOS are only on LinkedIn-presumably because of the unmistakable business benefits. . in Top 10 Linkedin Influencer CEOS 100,000+ FOLLOWERS: 10,000-100,000 Followers: LAURENCE FINK JOHN DONAHOE BlackRock MARILLYN HEWSON eBay Lockheed Martin JAMIE DIMON JP Morgan JEFFREY IMMELT General Electric MEG WHITMAN ARNE SORENSON Hewlett-Packard Marriott International MUHTAR KENT Coca-Cola IAN READ Pfizer ANDREW LIVERIS Dow Chemical BROUGHT TO YOU BY O GOOGLE PLUS DOMO Less than 15% of CEOS found Google+ useful for their work according to our CEO Information Consumption Report. INSTAGRAM READY TO BE SHOCKED? MORE CEOS ARE ON INSTAGRAM THAN GOOGLE+. 2.6% of F500 CEOS have Instagram At Least 1 Network No Social Media Presence Instagram accounts. As the only F500 CEO who has even begun leveraging the platform to promote his company, Michael Rapino (LiveNation) is the clear king of Instagram. IN CONCLUSION in When it comes to social media, some of the Fortune 500 CEOS are finally getting the message but others still have yet to make it a priority. f Fortune 500 CEOS say social media helps... A Shape the company's image Build relationships with employees and media Give a human face to the company BROUGHT TO YOU BY Sources: CEO DOMO CNN Money Global Fortune 500 Social CEO Report 2014 (Domo and Facebook | Twitter | Linkedin | Instagram | Google+ .com 30

The Social CEO

shared by TheVisualizer on Dec 11
The CEOs of the Fortune 500 are starting to get it: sociability matters. A new report from and Domo examines the social presence of top business leaders to reveal which CEOs are lighting up so...







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