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Social Beat: Email Campaign Checklist

EMAIL CAMPAIGN CHECKLIST SCIAL BEAT 12 we create it for you Points to check-off before you hit the "SEND" button 1 Subscriber List Has your distribution list been revised and cleaned of opt-outs and complainant? BRAND 2 From field Does your "From" line include your company name or brand? 3 What's In It? Subject Line Is your subject line clear,catchy and answers the reader's question "what's in it for me?" SPAM Spam Triggers? Have you checked that no spam trigger words used in subject line? Name Personalization Have your Emails been personalized with correct names? Scanability Have you used headings with short paragraphs, bold and bullet formatting to enhance scanability? 7 Call-to-Action Is your Call-to-Action, if used, strong and startegically positioned? 8 Option to Unsubscribe Is the Unsubscribe button/link clearly visible and working? Web Versions Is the link to web-based verion (view Emailer on the web) clear and on top? (10 ilil Tracking Parameters Are all links working and have custom parameters been added to track in GOOGLE Analytics (11- Alt-tags Are all images links alt-tagged with correct links? (12 Images Have you checked the Image text ratio? ( Ideally 50/50; 80/20 acceptable for E-commerce E-mailers) SCIAL BEAT we create it for you

Social Beat: Email Campaign Checklist

shared by socialbeat on Oct 27
Even tiny errors in your emails can have a big impact on their Open and Click Through Rates. Most mistakes can be avoided if we adopt a Checklist approach to sending each email. So, we’ve put togeth...


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