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SMS is Integral to Multi-Channel Marketing

MULTI-CHANNEL MARKETING WHY SMS IS INTEGRAL TO IT INTRODUCTION TO SMS SMS is a FAST, EFFECTIVE and VERSATILE solution for brands to engage with customers. The digital landscape has evolved in to a four screen world; mobile, tablet, laptop and tv Digital agencies are missing out on increased ROI by not including SMS in their core offering SMS mobile tablet laptop television FACTS AND FIGURES READ RATE WITHIN 15 MINUTES BY THE END OF 45% 2013 MORE PEOPLE | WILL ACCESS THE WEB I OF SMS RECEIVE EMAIL : SMS VIA MOBILE A POSITIVE RESPONSE I 5% :THAN PC 97% 60% OF TWITTER USERS ACCESS THE SITE VIA MOBILE AT LEAST ONCE PER A MONTH OF THOSE LOG ON 86% SEVERAL TIMES A DAY MAY OF THE 29% OF PEOPLE WHO RESPOND TO SMS 49% MAKE A PURCHASE E SURVEY 22% OF PEOPLE AND A FURTHER CLAIMED THAT SMS 20% SAY IT'S IS EASIER THAN A CALL » FASTER SMS AS PART OF THE CUSTOMER LIFECYCLE ACQUISITION ТЕXT NEW TO 60006 TO WIN!! OFFERS THIS CODE MEANS 20% OFF YOUR NEXT PURCHASE: CODE123 CONFIRMATIONS THANKS FOR PAYING FOR YOUR LOVELY NEW STUFF IT'S ON IT'S WAY NOW! NOTIFICATIONS JUST SO YOU KNOW THE LOVELY STUFF WILL ARRIVE AТ АBOUT 5PМ TODAY! FEEDBACK WE'D REALLY LIKE TO HEAR WHATYOU THOUGHT ABOUT YOUR LOVELY STUFF TEXT YOUR SCORE TO 60006 TO LET US KNOW NOW! SMS AS PART OF A MULTI-CHANNEL CAMPAIGN INCREASE EMAIL OPEN RATES INCLUDE A LINK http://dyn.co/adfgs AARÂA WITHIN YOUR SMS BY UP TO 20%: TO A MOBILE SITE OR APP DOWNLOAD SEND A FOLLOW UP SMS 18% OF SMARTPHONE CAPTURE DATA BY INCLUDING A SHORTCODE IN YOUR POST USER'S TIME ON APPS WE HAVE LOADS OF LOVELY NEW STUFF |IS SPENT ON FACEBOOK TEXT PRODUCTS TO 60006 TO FIND OUT ALL ABOUT IT! POST CONDUCT SURVEYS PUT A SHORTCODE ON ALL PRINT ADVERTS O VIA SMS TO ACQUIRE FOR INSTANT FEEDBACK NEW CUSTOMERS AND IMPROVED CUSTOMER AND DATA EXPERIENCE TRACKING AND ANALYICS HISTORICALLY, MOBILE INTERACTIONS USING INTELLIGENCE LEARNT FROM HAVE BEEN DIFFICULT TO TRACK INTERACTIONS, IDENTIFY YOUR MOST IN ORDER TO MEASURE ROI VALUABLE CUSTOMERS RESULTS CAN THEN BE IMPORTED INTO YOUR CRM / MARKETING DATABASE TRACK URLS IN SMS TO ANALYSE USER INTERACTION WITH DYNMARK's TO HELP WITH CUSTOMER INTELLIGENT TRACKING SERVICE PROFILING, AND TARGETING CONCLUSION SMS SHOULD BE INTEGRATED INTO ALL MULTI-CHANNEL CAMPAIGNS TO MAXIMISE ROI ONLINE МОBILE EMAIL SMS SMS 1 IS THE ONLY TRUE MOBILE CHANNEL IN THAT IT CAN ONLY BE USED ON MOBILE SMS IS DESIGNED FOR INSTANT AND HIGHLY TARGETED CONTENT SMS CAN SIGNIFICANTLY INCREASE INTERACTION THROUGH OTHER MARKETING CHANNELS Sources: Nielsen, Gartner, Twitter, Flurry Download the full whitepaper, entitled: 'How SMS can Improve Multi-Channel ROI' from http://www.dynmark.com/whitepapers.aspx dynmark sending the right message +(0)3333 448 880 CALL TEXT 'dynmark' to 60006 www.dynmark.com WEB EMAIL sales@dynmark.com MULTI-CHANNEL MARKETING WHY SMS IS INTEGRAL TO IT INTRODUCTION TO SMS SMS is a FAST, EFFECTIVE and VERSATILE solution for brands to engage with customers. The digital landscape has evolved in to a four screen world; mobile, tablet, laptop and tv Digital agencies are missing out on increased ROI by not including SMS in their core offering SMS mobile tablet laptop television FACTS AND FIGURES READ RATE WITHIN 15 MINUTES BY THE END OF 45% 2013 MORE PEOPLE | WILL ACCESS THE WEB I OF SMS RECEIVE EMAIL : SMS VIA MOBILE A POSITIVE RESPONSE I 5% :THAN PC 97% 60% OF TWITTER USERS ACCESS THE SITE VIA MOBILE AT LEAST ONCE PER A MONTH OF THOSE LOG ON 86% SEVERAL TIMES A DAY MAY OF THE 29% OF PEOPLE WHO RESPOND TO SMS 49% MAKE A PURCHASE E SURVEY 22% OF PEOPLE AND A FURTHER CLAIMED THAT SMS 20% SAY IT'S IS EASIER THAN A CALL » FASTER SMS AS PART OF THE CUSTOMER LIFECYCLE ACQUISITION ТЕXT NEW TO 60006 TO WIN!! OFFERS THIS CODE MEANS 20% OFF YOUR NEXT PURCHASE: CODE123 CONFIRMATIONS THANKS FOR PAYING FOR YOUR LOVELY NEW STUFF IT'S ON IT'S WAY NOW! NOTIFICATIONS JUST SO YOU KNOW THE LOVELY STUFF WILL ARRIVE AТ АBOUT 5PМ TODAY! FEEDBACK WE'D REALLY LIKE TO HEAR WHATYOU THOUGHT ABOUT YOUR LOVELY STUFF TEXT YOUR SCORE TO 60006 TO LET US KNOW NOW! SMS AS PART OF A MULTI-CHANNEL CAMPAIGN INCREASE EMAIL OPEN RATES INCLUDE A LINK http://dyn.co/adfgs AARÂA WITHIN YOUR SMS BY UP TO 20%: TO A MOBILE SITE OR APP DOWNLOAD SEND A FOLLOW UP SMS 18% OF SMARTPHONE CAPTURE DATA BY INCLUDING A SHORTCODE IN YOUR POST USER'S TIME ON APPS WE HAVE LOADS OF LOVELY NEW STUFF |IS SPENT ON FACEBOOK TEXT PRODUCTS TO 60006 TO FIND OUT ALL ABOUT IT! POST CONDUCT SURVEYS PUT A SHORTCODE ON ALL PRINT ADVERTS O VIA SMS TO ACQUIRE FOR INSTANT FEEDBACK NEW CUSTOMERS AND IMPROVED CUSTOMER AND DATA EXPERIENCE TRACKING AND ANALYICS HISTORICALLY, MOBILE INTERACTIONS USING INTELLIGENCE LEARNT FROM HAVE BEEN DIFFICULT TO TRACK INTERACTIONS, IDENTIFY YOUR MOST IN ORDER TO MEASURE ROI VALUABLE CUSTOMERS RESULTS CAN THEN BE IMPORTED INTO YOUR CRM / MARKETING DATABASE TRACK URLS IN SMS TO ANALYSE USER INTERACTION WITH DYNMARK's TO HELP WITH CUSTOMER INTELLIGENT TRACKING SERVICE PROFILING, AND TARGETING CONCLUSION SMS SHOULD BE INTEGRATED INTO ALL MULTI-CHANNEL CAMPAIGNS TO MAXIMISE ROI ONLINE МОBILE EMAIL SMS SMS 1 IS THE ONLY TRUE MOBILE CHANNEL IN THAT IT CAN ONLY BE USED ON MOBILE SMS IS DESIGNED FOR INSTANT AND HIGHLY TARGETED CONTENT SMS CAN SIGNIFICANTLY INCREASE INTERACTION THROUGH OTHER MARKETING CHANNELS Sources: Nielsen, Gartner, Twitter, Flurry Download the full whitepaper, entitled: 'How SMS can Improve Multi-Channel ROI' from http://www.dynmark.com/whitepapers.aspx dynmark sending the right message +(0)3333 448 880 CALL TEXT 'dynmark' to 60006 www.dynmark.com WEB EMAIL sales@dynmark.com

SMS is Integral to Multi-Channel Marketing

shared by Dynmark on May 25
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This infographic is designed to support the soon to be released Dynmark whitepaper - How Mobile can Improve ROI: A study for Digital Agencies on the use of SMS as an integral part of multi-channel marketing

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Liz James

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