Smartphone Trends

Smartphone Trends Opportunities for Marketers US Smartphone Users O Millions 2010 Owned a smartphone l 3G 00 2010 60.2 2011 73.3 50% 2012 84.4 2013 93.4 2014 101.5 2015 109.5 2015 Owned a smartphone US Western Eastern Asia Japan Europe Europe Pacific Smartphone Suscribers 109 76 Worldwide 410 2015 69 Latin 63 O Millions America Middle East and Africa And the penetration of Internet Mobile in US ) - 2009 62.6 a Millions 2010 77.8 2011 91.4 2012 104.4 2013 115.1 2014 125.5 2015 135.2 The Smartphone OS Market Share RIM Others 2009 26% 6% 38% 19% 11% 2010 28% 24% 30% 11% 7% 2011 30% 28% 25% 13% 4% 2012 30% 31% 23% 13% 3% The Mobile 10% 10.3% 39.1% 40.6% Shopper Profile Heavy Non mobile users Light shoppers What are Product Marketers Doing? Non owners shoppers Аpp Use Use locations ***** based services coupons Already work with apps Plan to-in the next year Use QR codes 40% 35% 130% 21% 13% Stats from: Infographic by: eMarketer Webinar: Smart Devices: Phones, Tablets & MoreOpportunities for Marketers Feb 2011 aer icon GROWTH Smartphone Trends Opportunities for Marketers US Smartphone Users O Millions 2010 Owned a smartphone l 3G 00 2010 60.2 2011 73.3 50% 2012 84.4 2013 93.4 2014 101.5 2015 109.5 2015 Owned a smartphone US Western Eastern Asia Japan Europe Europe Pacific Smartphone Suscribers 109 76 Worldwide 410 2015 69 Latin 63 O Millions America Middle East and Africa And the penetration of Internet Mobile in US ) - 2009 62.6 a Millions 2010 77.8 2011 91.4 2012 104.4 2013 115.1 2014 125.5 2015 135.2 The Smartphone OS Market Share RIM Others 2009 26% 6% 38% 19% 11% 2010 28% 24% 30% 11% 7% 2011 30% 28% 25% 13% 4% 2012 30% 31% 23% 13% 3% The Mobile 10% 10.3% 39.1% 40.6% Shopper Profile Heavy Non mobile users Light shoppers What are Product Marketers Doing? Non owners shoppers Аpp Use Use locations ***** based services coupons Already work with apps Plan to-in the next year Use QR codes 40% 35% 130% 21% 13% Stats from: Infographic by: eMarketer Webinar: Smart Devices: Phones, Tablets & MoreOpportunities for Marketers Feb 2011 aer icon GROWTH