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Smarter CMOs Driving More IT Decisions

Smarter CMOS Driving More IT Decisions Big data and analytics leading to integration of marketing and IT THE DATA EXPLOSION 2.5 quintillion bytes of data are created 45% of big data initiatives are driven by marketing' every day Big Data market to grow from $3.2 billion in 2010 to $16.9 billion in 20152 $16.9 90% of the world's data today $3.2 has been created in the last two years alone 2010 2015 CHALLENGES AHEAD By 2017 the CMO Will Spend More on IT Than the CI03 Marketing is emerging as one of the last C-suite functions to be integrated into the enterprise IT stack Q. Big data is transforming the marketing profession. Are CMOS ready to take on the challenge? A. Of the CMOS who expect high or very high levels of complexity in their job over the next five years, only 48% feel prepared to deal with it BREAKING OUT THE BUDGET Over the next 3 years In the next 12 months marketing budgets will be spending on marketing analytics will grow by 2-3 60% times the size of IT budgets growing 7-8% s148 billion 2012 will see in IT-related spending owned or influenced by CM0S CMOS AND CIOS: THE NEW C-SUITE POWER TEAM CMOS want to improve their relationship with the CIOS CMOS and CI0s can build shared agenda in era of data-driven marketing Brought to you by Forrester www forrester.comawFarrestereClientsedre-Using-Big:Data-E-RESAORO2tocid-003 "How Ferrester Cients Are Using Big Data" September, 2011. IBM International Data Corporation IDCI Worldwide Big Data Technology and Services 2012-2015 Forecast inacontainer-23345 In partnership with Gartner Inc -Gartner fymposium/Tepo. internet evolution 4/5 IBM - "EM Olobal Chiel Marketing Officer Study for 2012 www-35. html #CMO #CIO %24

Smarter CMOs Driving More IT Decisions

shared by ragtag on Jun 15
Big data and analytics are leading to the integration of IT and Marketing with data driven marketing




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