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Small Business Using the Online Approach

The Small Business Web HOW INDEPENDENT BUSINESSES ARE Online isn't just for the big boys anymore. Today, online tools and social media help small businesses effectively build an online presence with limited BUILDING & USING THEIR ONLINE PRESENCE resources. We explore how small businesses manage their brands online. Website Woes Web Presence Though most small businesses have websites, according to Small Business *Authority, many aren't using them to their full potential. A majority of small businesss owners have the most basic web presence-a company website-but don't regularly update it. 65% OF SMALL BUSINESSES HAPPY WITH WEB PRESENCE HAD A WEBSITE AS OF SPRING 2011. 54% Happy with their current website 31% Unhappy with current website FREQUENCY OF UPOATING WEBSITE 15% Don't have a website At least once a week 19% 2-3 times a month 10% Once a month 13% BEHIND ON E-COMMERCE Every 2-3 months Every 4-9 months 14% 15% 24% Accept payments on their website 65% Don't accept payments on their website Once a year 16% 10% Less than once a year No response 11% Don't have a website BEHIND ON ANALYTICS 21% Use tools to monitor website traffic Social Media Adoption 63% Don't have tools to monitor traffic 16% Don't have a website More small businesses are using social media as a means to grow their business and attract new customers. SMALL BUSINESSES USING SOCIAL MEDIA TO GROW THEIR BUSINESS TOP REASONS SMALL BUSINESSES USE SOCIAL MEDIA 2. PROMOTE COMPANY BRAND 1. ATTRACT NEW CUSTOMERS For most small businesses, 3. COMMUNICATE COMPANY NEWS SPRING 2011 44% 39% social media is a channel FALL 2010 4. KEEP IN TOUCH WITH EXISTING CUSTOMERS to promote their brand to 5. SOME OR ALL OF THESE TASKS new customers. Elfecetiveness of Social Media Tools of the Trade Among small businesses that have a social media presence, Facebook is by far the most popular tool. SOCIAL MEDIA TOOLS SMALL BUSINESSES USE TO ATTRACT NEW CUSTOMERS Use of social media meets or exceeds the expectations of many small business owners. FACEBOOK 35% in LINKEDIN 15% TWITTER 10% Exceeded expectations Met expectations 9% BLOGS 8% 45% Fell short of expectations 36% You Tube YOUTUBE No response 14% MYSPACE 6% FOURSQUARE 29 OTHER 5% 66%0 OF SMALL BUSINESSES THAT USE FACEBOOK UPOATE OR INTERACT WITH THE SITE AT LEAST WEEKLY. SOURCES: SMALL BUSINESS AUTHORITY, WEBS, AMERICAN EXPRESS SMALL BUSINESS MONITOR, NETWORK SOLUTIONS, EMARKETER Intuit Websites intuit.

Small Business Using the Online Approach

shared by geraldinenethman on Aug 28
Marketing via online sites is no longer used by big players in the business field. Small businesses are also utilizing the power of internet to sell their products. With the advent of social sites, m...


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