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Small Business Saturday: UK vs. US

SMALL BUSINESS SATURDAY UK Saturday marked the first ever Small Business Saturday in the UK, an event that started in the US 4 years ago. The purpose of Small Business Saturday is to support local businesses that are frequently overshadowed by larger competition by delivering new customers. But the question remains... Can support for Small Business Saturday UK grow as it has in the US? The Story So Far In The U.S. 93% Consumers spent $5.5 billion in 2012. of Americans believe it's important to support the local small businesses they value in their community. More than 103 million Americans shop consciously shop at small businesses because they don't want them to disappear. small on Small Business Saturday. 73% Small businesses who take part report a growth of 5.6% compared to 2.1% who don't. Consumers shopping small on Small Business Saturday 2011 2012 2013 44% 67% 77% UK vs. US THE SOCIAL STORY 4.9 million Total Number of Small Businesses 23 million 9,536 29,970 Twitter Followers 39,206 105,141 Mentions on Twitter 10,500 Facebook Fans 3.3 million 4,351 People Talking About SmalI Business Saturday 151,063 That translates to... 1 follower for every follower for every 514mall 767 BUsinesses small businesses fan for every fan for every 467 Dusinesses small small 8,5 BUsinesses Despite being brand new, Twitter was buzzing about Small Business Saturday UK. We think this could be a good early indication for its success. Why is Small Business Saturday important to the UK? 2/3 of private sector jobs in the UK are provided by small businesses. UK small business accounts for 50% of private sector turnover. 29% of small businesses stated finding new Customers as the biggest hurdle to achieving growth. Infographic Created by: BOOST CAPITAL Sources: started Small Business Saturday ® is a registered trademark of American Express.

Small Business Saturday: UK vs. US

shared by ChristinaBFS on Jan 29
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Saturday, Dec. 7, 2013 was the first ever Small Business Saturday in the UK. Can support for Small Business Saturday in the UK grow as it has in the US? This infographic compares the social conversati...


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