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Small Business Holiday Planning Guide

Guide for Small Biz Holiday Planning Between October, November and December, there are numerous national holidays and many religious holidays. 2015 Holidays Guide' November 2015 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 31 1 Black Friday Small Business Saturday 23 24 25 26 27 28 29 December 2015 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 14 15 | 16 17 18 | 19 20 U 州 U 出 U 出 21 22 23 24 26 27 28 29 30 31 Are you prepared for all of these holidays? We've created a step-by-step planning guide for you and your small business: 1. Select Your Holidays 20% to 40% of annual sales for small businesses happen in November and December.? Beyond the traditional holidays, be certain you acknowledge the big retail shopping days like Black Friday and Small Business Saturday. 2. How Should You Celebrate? For all holidays, create offers and sales that compete with big box retailers and appeal to your customers. Here are some popular options: Social Media Share Images Holiday Parties Charity / Volunteer Events SAVE! Holiday Email Newsletters Flash Sales, Coupons and Promo Codes 3. Prep Your Team Holidays bring family and friends together, so be certain to do the same with your staff. To make sure the season goes off without a hitch, don't be afraid to delegate tasks and prepare staff to achieve holiday goals. Holiday Hint: Use a shared calendar or smartphone app so your employees know what is going on throughout the season. 4. Marketing & Promotion Social Media Share about your upcoming events and special deals every day. Raffles & Giveaways Give away your top selling product. Unique Blog Content Create one-of-kind content for your small| business. Email Marketing Offer an exclusive discount to your email list. Advertisements NEWS Use Facebook or Twitter ads, newspaper ads, or share a special deal on a local website. 5. Go! 90% of Americans believe in supporting small businesses. Once you have finalized your holidays, decided how you're going to celebrate, prepped your team on happenings and created a marketing plan – it's time to implement and GO! References "Siemasko, E. (23 October 2014). The small business holiday planning quick guide. Retrieved September 16, 2015 from 2Constant Contact. (n.d.). Holiday Marketing 101. Retrieved September 16, 2015 from Grasshopper. (2014). Small business Saturday statistics: Everything you need to know. Retrieved September 16, 2015 from HEADWAY CAPITAL. 岁 步 切 岁

Small Business Holiday Planning Guide

shared by HeadwayCapital on Oct 26
Holiday season is approaching. Is your company prepared to handle the influx of business? Take a look at our small business holiday planning guide to help you get started.


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