The Small Business Happiness Index

the SMALL BUSINESS HAPPINESS INDEX powered by Vistaprint marketing 101 41% This month's index reveals that small and micro business owners are very happy with the decision to run their own business and are seeing great results for their hard work. Check out the great news below. of micro business owners say referrals are the most effective marketing tactic. hard work pays off spring ahead 56% other tactics: email marketing (8%), direct mail (6%), paid search advertising (1%), event networking (16%), online advertising (6%), sodial media (10%), other (11%) have more customers than they did at the beginning of the year! of those with seasonal businesses (30% of respondants), 60% expect an increase in business due to the spring season. so... micro businesses... 46% % are working more hours than they were at this time last year. find them on facebook! 49% use facebook most frequently to market their business over all other social media options. but where does that get them? 35 35% don't use social media at all, + less than 3% use twitter % are on track to make the same amount of money as last year and 46*! the best part: 77% even more are on track to make more than last year... THE ADVICE COLUMN of micro business owners are %% interested in expert advice on how to run their business. TU uhat do they wnut to buow abut? of micro business owners report being very happy or extremely happy that they work for themselves: WEBSITE DESIGN SOCIAL MEDIA DIRECT MAIL EMAIL MARKETING ONLINE ADVERTISING PAID & ORGANIC SEARCH WEBSITE 35 wouldn't even consider else! PROFITABILITY ACCOUNTING LEGAL & TRADEMARK ADVICE | working for. anyone micro business (n) 1. a business that has between 1-10 employees and an annual marketing spend of less than $1,000 per year. 2. On average have less than 60 customers and run their business from home. Source: Vistaprint is the leader in the micro business space and the publisher of the Small Business Happiness Index. 90% of the company's customer base is micro businesses with 1-10 employees. Data gathered from Vistaprint customer survey done in March 2011. Source: multiple Vistaprint customer surveys of micro business owners in the past year Vistaprint