Small Business and Marketing

Small Businesses and Marketing SMALL BUSINESS OWNERS 28% of business owners are female 72% are male Small businesses have an average of 60% OWNERS of small business owners have worked in their industry for over 57% 32% 11% 20 YEARS 3+ owner owners owners The average budget MARKETING IN SMALL BUSINESSES allocation for marketing in small businesses is 9-12% of small businesses 75% are using social media to improve SEO 27% have a current SEO plan ONLINE ADVERTISING IN SMALL BUSINESSES 19% plan to use it 40% 19% are currently using it of marketers are using mobile marketing tactics 56% 6% are not o interested dropped it SMALL BUSINESS AND SOCIAL MEDIA 63% of small businesses find that social media creates more Loyal customers believe that their investments in social media made a profit 25% believe they broke even 56% 46% believe they lost money find that social media takes more time than expected 15% plan to increase their investment in social media 27% USING SOCIAL MEDIA... 40% 30% 18% 5% find it gives find it gives people a chance to review their business on the Internet find they are able to correct the problems brought up by customers a chance to defend the business against negative publicity feel that social media has hurt their image more than it helped SEO TACTICS FOR SMALL BUSINESSES 52% of small businesses are <81% increasing their SEO budget use meta tags <80%> use title tags 94% use keyword/ The average marketing 22% keyphrase research budget allocated to SEO by small businesses: SEO.COM 800.351.9081 41 in Search Engine Optimization