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Show Your Stuff: How to Make Trade Shows Work for You

SHOW YOUR STUFF: How to Make Trade Shows Work for You Reasons to Exhibit at a Trade Show • Sell your new products or services • Meet customers face-to-face • Allow customers to meet the industry experts • Train existing employees • Recruit new employees • Expose your business to the media • Create a lasting impression for your brand Trade Show Statistics 2nd OF ATTENDEES 77% 82% 54% 34% are potential I 63-70% new customers have never been to a trade show before, are interested in the products shown 829% audience giving youa new visit the same trade show at least have the authority to 2 years in a row value face-to-face travel over 400 miles purchase your to get there, meaning your products could spread far & wide very quickly interaction as an important step in the purchasing products process Attract an Audience Now that you know the potential advantages that a trade show can give your business,you need to draw people in so that they can understand your unique products and services. USE DESIGN TO YOUR ADVANTAGE CREATE VISUAL INTEREST • Motion within your booth attracts passers-by • Incorporate vivid, eye-catching colors • Draw viewers in with thought-provoking text • Create an interactive game for visitors to participate in • Know your target audience and • Short video loops appeal to that demographic SHOW, DON'T TELL •Give demonstrations of your product GO ABOVE AND BEYOND • FACE-TO-FACE INTERACTION AND PERSONALIZED ATTENTION WILL MAKE YOU STAND OUT • Allow visitors to try your product themselves • DISTRIBUTE FREE SAMPLES TO BOOTH VISITORS • Show how your product is superior to the competition • HAVE FLASH DRIVES, WATER BOTTLES, OR OTHER USEFUL GIVEAWAYS BRANDED WITH YOUR LOGO rendered www.SOLUTIONSRENDERED.INFO/ Sources: 5d2ea240c3/100Reasons.pdf p://www.tsn om/

Show Your Stuff: How to Make Trade Shows Work for You

shared by BrittSE on Feb 06
In addition to creating customer interest around your product or service, exhibiting at a trade show allows you to train new employees and even recruit new personnel. Trade shows can improve your busi...


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