Should Your Business Be Blogging?

Should Your Business "Small businesses with blogs generate Be Blogging?? 126% more leads" 65% of self employed bloggers Average leads generated per manage their blogs solo hour dedicated to blogs? Blogging Is it vs. worth Tweeting your time? Max-Profits Is There a Market For Blogs? 140 Readers of blogs in the US alone Million 42.4% 31.1% 46% of people of people of people would purchased from a blog say blogs influence their buying decisions read a blog more than once a day 2 Who's Blogs are They Reading? Average Monthly Page Viewe ner Blog Average Monthly Unique Visitors per Blog 385511 400000 350000 312783 300000 300000 250000 200000 @200000 119485 113087 150000 100000 14153 100000 58432 Type of blogger 50000 10663 HobbyistI Part-timer Corporate 0 ----- ISelf employed Type of blogger OHobby is t Part-timer ICorporate Self employ ed 3) Self Employed Bloggers Average Monthly Page Views Average Monthly Unique Visitors 24 23 12 44 10 31 < 1,000 (44% ) I 1,000-5, 000 (23%) I 10.001-50,000 (10%) I< 1,000 (31% ) 1.000-5.000 (24%) 5,001-10,000 (12%) O 50.001-100,000 (6%) I> 1,000,000 (3%)I Not sure (3%) 15,001-10,000 (8%) I 10,001-50,000 (14%) O 50.001-100,000 (4%) I 100,001-1,000,000 (7%) | 100,001-1,000, 000 (5%) O> 1,000,000 (1%) Not sure (5%) 113,076 58,432 Average Page Views Average Unique Visitors Page of Self Employed 66% Bloggers Have >1,000 Views per Month of Self Employed Unique Bloggers Have>1,000 Visitors per Month 51% Who Are Self Employed Bloggers? How do they run their blogs? 57 65 24 35 19 Manage their blog on their own (65%) I Own their own business (57%) I Blog is their business (19%) Seek outside help (35%) I Other (24%) of self employed bloggers own their own 57% business and base their blog off of it 65% of self employed bloggers manage their own blogs without any outside help 4 Time Commitment 4. 14 19 25 24 10+ times a day (2%) 5-9 times a day (2%) I3-4 times a day (4%) 1-2 times per day (14%) I 2-3 times per week (25%) 1 time a week at the least (24%) every few weeks (19%) once a month (4%) < once a month (6%) 19 12 16 28 How Frequently Self Employed Bloggers Update Their Blogs < 15 mins (10%) 15-60 mins (19%) O 1-3 hours (27%) 13-5 hours (16%) O5-10 hours (12%) 10-20 hours (7%) I 20-40 hours (5%)O> 40 hours (5%) Time Self Employed Bloggers Spend Blogging Per Week < 5 72% of self employed bloggers spend hours per week Return on Investment 5 Hours per week 20 Hours per month 1,000 Page views per month 50 ) Page views per hour worked Conversion Employee Size Average Website Conversion Small (1-5) Medium (6-200) 13% Enterprise (200+) 10% Sales Channel Average Website Conversion B2B B2C 8% Inbound? Avg Website Conversion Yes 12% No "Average website Conversion Rates to help you benchmark http://ow.ly/ZBYN3 Conversion Page views per hour worked 50 8% per visit 4 Leads generated per hour worked 6. Tweeting Vs. Blogging 45.6 47.1 50 42.4 40 30 19 17.7 20 13.5 10 Blog vs. Twitter | % of people who trust twitterI % of people who trust blogs % of people who would recommend a twitter account I % of people who would recommend a blog | % of people who would purchase from twitter | % of people who would purchase from a blog Twitter Account Blog Would Recommend 17.7% 47.1% of people of people 19% Trust 45.6% of people of people Would Purchase From 13.5% 42.4% of people of people Added Benefits for Self Employed Bloggers They have achieved much greater visibility in their industry due to their blog. 62% Admit Their blog helped them become a thought leader in their industry. 50% Admit They were asked to speak at conferences due to their blogs. 30% Admit 434% "Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads." -Eric Siu (Search Engine Journal) "Websites with blogs have 97% more inbound links" 97% -Social4Retail.com "Small businesses with blogs generate 126% more leads' 126% -Social4Retail.com More Leads 2.25 times more than small| businesses without blogs Sources http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42685/ http://www.quidksprout.com/2014/07/25/how-to-build-brand-awareness-for-your- business/?display=wide http://adelinapeltea.com/average-website-conversion-rates-to-help-you-benchmark/ https://plus.google.com/+Max-profits/posts/fkNRTNPjzNb http://www.social4retail.com/the-blog-economy-blogging-stats-infographic-2014.html htt p://www.hubspot. com/marketing-statistics#Blogging http://technorati.com/state-of-the-blogosphere- 2010/click to edit Max-Profits Piktochart -I moake information beautiful