Should You Have a Blog on your Website?

WRIGHT'S PRINTING & MARKETING SHOULD YOU HAVE A BLOG ON YOUR .... .... ... .... ..... .. WEBSITE Blogs are everywhere these days, and for good reason. Statistics show time and time again that blogging is good for educating prospects, driving website traffic, generating new leads, and the list goes on. Simply put, blogging is good for business. Consider the following: INCREASE SALES Brands that create 15 blog posts per month average 1,200 new leads per month. BUILD AUDIENCE TRUST 81 81% of U.S. online consumers trust information and advice from blogs. ADDS VALUE AT NO ADDITIONAL COST 70% of consumers learn about a company through content rather than ads. ENHANCE YOUR SEO EFFORTS Up to 70 percent of the links users choose to click on are organic results, such as business blogs with the appropriate structure and key terms, and not sponsored links. ESTABLISH AND Q PUBLICIZE YOUR COMPANY WITH CONTENT Interesting content is a top 3 reason people follow brands on social media. DRIVE THE NARRATIVE By 2020, customers will manage 85% of their relationships without talking to a human. INCREASE ORGANIC TRAFFIC Companies that blog have 55% more website visitors. Sources: Hubspot, BlogHer, Tech Client, Exact Target, HUbspot, business2community