A Short History of Loyalty Programs

HISTORY OF LOYALTY PROGRAMS 1930 S&H Greenstamps are the earliest rewards program. Customers received Redeemable stamps at various markets, stores, and gas stations. American 1981: Computerized Databases allow for American Airlines to create first 1985 FFP (Frequent Flier Program). Discover comes out with first cash back program. Cash is received at the end of every year depending on amount purchased. Hilton DISCOVER PLATINUM Cashbock Bonus CARD 1987: HOTELS & RESORTS 6011 0145 1054 DISCOVER Hilton's reluctanctance to join in JL WEBB a FFP costs them in sales and market share. By 1987 they finally introduced their own program. UK Supermarket TESCO deploys massive card based 1995: program. Giving full ability to track customer trasancations and purchasing data. TESCO 941 AM 941 AM TRANSACTION STORES GIFT Pike Place 1912 Pike Place Seattle, WA 98101 Rosemary Valaire Account & Settings Today at 9:41 AM Stars may take 24 hours to appear Item Amount REWARDS Gold Level In-Store Purchase $2.78 Tipping available until 11:41 AM Stars Until No Tip s0.50 $1.00 $2.00 8/12 Next Reward MESSAGES Total $3.78 Free Song by The Lumineers 2011: My Card (4375) $3.78 Leave a Tip at Pike Place ACCOUNT HISTORY After launching a card based program in 2008, Starbucks enables mobile payment through their app. By 2013 Starbucks had 10 million users and drove 4% of all mobile payment in the US. Bridg Sources: https://www.bellycard.com/blog/the-history-of-loyalty-infographic http://www.frequentflier.com/programs/history-of-loyalty-programs/ http://www.yukaichou.com/loyalty/infographic-the-evolution-of-loyalty-programs See more at Bridg.com/blog