Shopping for the Holiday Season: What Online Retailers Should Know While They’re Recovering from Blyber Weekend

Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 ITT 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) 51.300 S1300 $4.100 $1.100 $1.000 S1.000 se00 se00 ST00 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions) Shopping for the Holiday Season An Infographic on the Shopping Trends between Thanksgiving and Cyber Monday With Cyber Monday behind us, many retailers are still reeling from the high traffic and sales that were condensed into a four-day weekend. Even customers are recovering from the barrage of Blyber weekend (the period between and including Black Friday and Cyber Monday) ads and promotions. Here are some stats that have been gathered just in time for all of the holiday shopping excitement. Sources: comScore | http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S. Online_Holiday_Spending IBM Coremetrics Benchmark | http://www.coremetrics.com/downloads/benchmark-2011-cyber-monday.pdf National Retail Federation | http://www.nrf.com/modules,php?name-Documents&op-showlivedoc&sp_id-7093 90 ITT 80 70 60 50 Thursday Friday 40 Saturday 30 1 Sunday 20 10 2008 2009 2010 2011 According to the National Retail Federation, most of the traffic expected for Thanksgiving weekend shoppers is on Black Friday. Prior to 2003, the busiest shopping day for the holiday season was the Saturday before Christmas. However, this year it was Cyber Monday which pulled in the most amount of purchases - with a whopping $1.25 billion spent on Monday alone. With so many people connected to the internet, it is important that every business 2009 2010 2011 Other Mobile Other Mobile. Other Mobile. Work Work. Work The National Retail Federation also reported that although most Cyber Monday shoppers will be conducting their shopping from home, the percentage of mobile shoppers has more than doubled just in the last year. Shoppers who will research or make a purchase with their smartphone 1. Clothing ar clothing accessorles 51.4% 2. Consumer electronics or computer-related accessories 39.4% NO YES 3. Books, CDs, DVDS, videos or video games 37.0% 4. Toys 32.6% 5. Food/Candy 24.6% Gift cards / gift certificates 23.1% 7. Personal care or beauty 22.9% items 8. Home décor or home- related furnishings 21.3% 9. Jewelry or precious metal 13.8% accessories 10. Sporting goods or leisure 12.1% 52.6% 47.4% items In a survey conducted by the NRF, although the majority (~55%) of partipants did NOT own a smartphone or tablet, the percentage of shoppers who planned to research or make a purchase with their smartphone is getting close to being 50/50. On a related note, electronics and computer-related accessories are the second most sought after holiday gift category further proving the importance of targeting mobile visitors. Black Friday Online Sales Cyber Monday Online Sales (in millions) (in millions) S1300 $4.100 $1.100 $1.000 S1.000 2010 2011 2010 2011 Compared to last year, both Black Friday and Cyber Monday greatly increased in e-commerce spending. In fact, this year's online spending on Cyber Monday reached over a billion dollars - all in one day! Though Black Friday may be more beneficial for brick and mortar retail locations, Cyber Monday really is the biggest e-commerce shopping day of the year. Cyber Monday > Black Friday 6.58 % Mobile Online Sales „and a partridge in a pear tree. Well, not quite. But, according to IBM Benchmark report, over 6 and half percent of e- commerce sales came from mobile devices. Although smartphones like iPhones and Android phones may be more common, tablets like the IPad give users a better shopping experience so don't be surprised if you find more and more mobile sales coming from tablets as they start becoming more avallable and afforable. Expected Weekend Shoppers (in millions)