Click me

Shopping Cart Abandonment

SHOPPING CART ABANDONMENT I AND TIPS TO AVOID IT K Shopping cart abandonment remains a major ecommerce concern. To help manage this 75% problem, here are tips to help significantly lower shopping cart abandonment. The average number of online shopping cart purchases abandoned. HOW TO ACHIEVE THIS AND AVOID THIS THE BREAKDOWN OF A PERFECT CHECKOUT PAGE: CALLS TO ACTION PROGRESS INDICATOR These are key-keep them BACK LINKS concise, consistent, prominent, DEDICATED TOLL-FREE HOTLINE Customers like knowing where they are in the process. Number steps to track progress. Including a back link allows the customer freedom: don't make and color contrasted. Never place the "checkout" button next to the "remove from cart" button. them feel cloistered. Some customers are uncomfortable using THUMBNAILS their cards online, + BACK TO SHOPPING CHECKOUT Allow them the option STEP 1 STEP 2 COMPLETE! to fax orders. Always provide contact information during checkout to alleviate Include thumbnails so customers know EXPRESS CHECKOUT: they are buying the right item-you don't INCLUSION OF ITEM THUMBNAIL PICTURES want them to have INCREASES CONVERSION USERNAME NEED HELP? CALL US any concerns the to start the whole RATES BY 10 PERCENT. AT 1-800-555-5555 customer might have. PASSWORD process over. EDIT ITEM YOU MAY ALSO LIKE... CROSS-SELLING ALLOW Be careful where, how and when you cross-sell. Remember to use the monetary cart amount as a gauge for offering cross-selling. CHANGES PayPal Google Making moves easy for your customer is the key. Make changing details on the checkout page EDIT ITEM SAVE CART Checkout Verisign Secured easy and intuitive. It never hurts to include third Allowing customers to choose different payment options Many customers use their party reinforcement logos such as VeriSign. shopping cart as an idea collector Test the placement decreases shopping cart abandonment. for the future. Allow them the of such logos for option of reviewing at a later time, or emailing goods they're interested in to themselves. conversion rate SECURITY differences DIVERSIFY PAYMENT OPTIONS SAVE THE CART SNAPSHOT DIGITAL MARKET: BEST PRACTICES TO DECREASE SHOPPING CART ABANDONMENT DON'T DO DO LOWEST PRICE MATCH REQUIRED! Force Customers to Register Preach It with Customer Testimonials Offer Price Guarantees Don't create any more steps than necessary Customers love to hear other customers' feeback. With the saturation of many markets, nowadays it's easy to find the lowest price. If you already have your customer on your site, reaffirming them with rhetoric like a "Lowest Price Match" guarantee can keep them happy and decrease shopping cart abandonment. for your customers. On the path to checkout, feature strong testimonials. It's best to offer guest checkout. Jared M. Spool of User Interface Engineering conducted tests on this topic: DO 75 percent of people who were forced to ERROR! register first never tried to purchase. In one case study, customer purchases Prevent Errors increased by 45 percent after forced registration was removed. Make sure you have a team monitoring checkout errors at all times to ensure a small error doesn't void a sale.* DON'T *Tealeaf research showed a loss of 44 billion in potential revenue because of Hide Shipping Costs minor mistakes. While marketers might want to wait until the last second to include shipping costs, this is a good way to aggravate customers, leading to shopping DO ONLY 1 LEFT IN STOCK! cart abandonment. Estimate shipping costs early or try to offer free or flat shipping, if fiscally viable. Be Up Front About Stock Availability Inform your customers about an item's availability well before checkout time. DON'T SAUE 50% Always include item inventory on the product page. Offer Coupon Codes Unnecessarily If customers see a coupon code form during checkout, NEED HELP? DO DO they will likely leave the site to search for a coupon code. Only present the coupon code entry form to customers who are offered a promotion on their Follow up Reassure Customers way into the site. Otherwhise it's best to hide If your shoppers abandon their carts, send a follow-up email offering to help. Don't wait to let your customer know important info they may be looking for; it might drive them away. the field and replace it with some subtle text like “Do you have a promotion/coupon code? Click here.". For example, allow customers to see their warranty information upfront. Provide this information at a time when you feel your customers will have the most anxiety toward a sale. DO One case study saw a SAUED! 90 percent decrease Save the Cart If your shoppers do abandon their cart, let them know you're still storing their items for later. Next time they return to the site, remind them of the items they previously selected (preferably in a light box). in conversion because of faulty coupon code placement. SOURCES: MONETATE | BRYAN EISENBERG | JARED M. SPOOL | CLICKZ | monetate

Shopping Cart Abandonment

shared by Monetate on Dec 20
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here are tips to help significantly lower shopping cart abandonment.


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size