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Shoppers Have Your Store in Their Pocket

SHOPPING IN A MOBILE WORLD SHOPPERS HAVE YOUR STORE IN THEIR POCKET 535 million consumers across the globe will make a purchase via mobile this year Virtually all of the growth in total Internet usage over the past three years has come from the use of smartphones and tablets, which are responsible for almost doubling the amount of time Americans spend online. WWw. Mobile devices have profoundly and lastingly changed the digital media landscape and the way retail does business. Of 49.6B visits to the top 500 e-retailers in 2014, 53.2% will stem from smartphones 73% of shoppers 80% of smartphone owners 1 out of 10 consumer e- commerce dollars is spent using a mobile device MCOMMERCE Find waiting in line their least favorite aspect of in- store shopping Want mobile-optimized product info while they're in-store GROWTH IS OUTPACING TRADITIONAL ECOMMERCE WHO HAS PURCHASED A PRODUCT ON THEIR SMARTPHONE? GROWTH BY 200% 37% of 18-to-34-year-olds 29% 14% of 35-to-54-year-olds of those over 55 DIALING INTO THE FUTURE MCOMMERCE SALES By 2018 there will be over 181M smartphone shoppers, representing $626B (excluding travel and digital goods) $516B $4 15B $298B $204B 2014 2015 2016 2017 2018 84.4% OF ALL DIGITAL SHOPPERS U.S. retail directly on smartphones will more than double from $70B in 2014 to $173B by 2018 Tablet sales will more than triple from $130B this year to $453B in 2018 Consumer spending via mobile will increase from $204B in 2014 to $626B in 2018 WHAT SHOPPERS WANT A NEW SPIN 360° PRODUCT IMAGERY 42% When comparing videos (31%) and alternative images (29%), more mobile users (42%) say that a 360° spin of a product is the visual feature that will most likely increase their likelihood of purchasing a product 31% VIDEO 29% via a mobile device. ALT VIEWS snap36 %24

Shoppers Have Your Store in Their Pocket

shared by mollypfister on Jul 30
According to a comScore Inc. report entitled "U.S. Digital Future in Focus 2014", virtually all of the growth in total Internet usage over the past three years has come from the use of smartphones and...




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