Shop Until You Drop or Until Your Boss Catches You!

SHOP UNTIL YOU DROP or Until Your Boss Catches You! There's no shortage of research pointing to consumers' growing love affair with mobile devices. And yet, plenty of online purchases still occur on desktop or laptop computers, leading to the question: When are consumers browsing and buying online? While consumers clearly choose the weekend to get in their cars and head to the mall, online shoppers prefer to buy on weekdays. 79% 69% Consumers who prefer in-store shopping on Saturday or Sunday Consumers who prefer online shopping on weekdays TIMING IS EVERYTHING With more than $1.47 billion in transactions, Cyber Monday remains the biggest online shopping day of the year. For many U.S. consumers, this special day means returning back to work after a long Thanksgiving holiday weekend. But how much "work" actually gets done on Cyber Monday or on any day for that matter? 58% 51% Visits to leading More than half of Cyber Monday purchases online retailers' websites on Cyber Monday between 8 a.m. and 6 p.m.* were made between 8 a.m. and 6 p.m.* THE FIVE MOST POPULAR TIMES TO MAKE ONLINE PURCHASES ON CYBER MONDAY 9 p.m. 8 p.m. 10 p.m 1 p.m. noon 8.4% 7.9% 7.4% 5.6% 5.6% DELETE THAT BROWSING HISTORY For today's time-strapped consumers, shopping during the workday is a regular habit -and during the holidays, it's also a necessity for shoppers who likely are hunting for the season's best deals. 64% 34% 89% 74% 22% Employers who have fired Employees who Consumers who Website visits Website visits from laptop or desktop visit non-work expected to spend from computers running Windows OS on Cyber related websites at least two hours someone for on Cyber Monday shopping online from their work being online for something other than work during a workday computers on Cyber Monday Monday during workday hours computers A MULTI-DEVICE, MULTI-SCREEN DAY Once the workday ends, ecommerce websites receive a greater percentage of traffic from smartphones and tablets. SMARTPHONE TABLET TRADITIONAL 67% 6:0%* 4.6% 89.4% Increase in tablet traffic between 5 p.m. and 7 p.m.* 7.8% 10.4% 81.8% Note: Workday is 8 a.m. to 5:59 p.m., Evening is 6 p.m. to midnight THE 5 MOST POPULAR PRODUCT CATEGORIES AMONG TABLET BUYERS 1. 2. 3. 5. SALE Apparel & Books Tickets Daily Deals Consumer Accessories Electronics Conversion rates on smartphones continue to be significantly lower compared to computers or tablets. Two of the most common reasons: 1. Website experiences for smartphone 2. Shoppers use smartphones to users are not optimized. research products and then move to a computer or tablet where a purchase is made later in the day. While conversion rates increase on all devices once the workday comes to an end, the largest gains occur on traditional laptop and desktop computers. SMARTPHONE TABLET TRADITIONAL For additional research and analysis, download the latest edition of the 5.89% 1.41% 5.31% Ecommerce Quarterly (EQ) monetate.com/eq 6.21% 1.93% 6.39% *Local time of shopper monetate Sources: CareerBuilder I comScore I Salary.com I Yesmail EVENING WORKDAY EVENING WORKDAY ):